Customer Insights Analyst

Insight Analyst – Digital & Ecommerce

📍 Peterborough (Hybrid)

💼 Permanent

💷 £44,000 – £47,000 + bonus

An established, global organisation is investing heavily in its data and analytics capability and is now looking to bring in an experienced Insight Analyst to support decision-making across digital, content and commercial teams.

This role sits at the intersection of customer behaviour, digital performance (ecommerce) and commercial outcomes. You’ll be responsible for shaping how data is used, interpreted and acted upon. Help teams prioritise activity, improve digital effectiveness and clearly demonstrate impact.

The scope is international, with exposure to multiple regions and markets, and a strong emphasis on turning complex datasets into practical insight that influences real-world decisions.

This role focuses on using customer, behavioural and performance data to drive clearer prioritisation, better digital experiences and measurable commercial outcomes. You’ll work closely with stakeholders across marketing, ecommerce and digital functions, helping them understand what the data is really saying, and what to do next.

What you’ll do:

• Build and maintain dashboards that track digital, content and customer performance
• Translate complex datasets into practical insight for non-technical stakeholders
• Develop measurement frameworks that link digital quality and customer experience to commercial results
• Automate and standardise reporting to support business reviews and planning cycles
• Combine multiple customer data sources into a single insight view
• Deliver insight to support internal teams and external partner conversations
• Analyse trends across different regions and markets
• Use statistical analysis and modelling to quantify impact and inform future investment

What we’re looking for:

• Good understanding of ecommerce, digital performance metrics and marketing channels
• Experience identifying opportunities to improve UX or CX through data
• Experience in customer, digital or commercial analytics (B2B, B2C or mixed environments)
• Strong technical skills using tools such as SQL, Python, Power BI and digital analytics tools
• Confident applying statistical analysis to real commercial problems

How you’ll succeed

• Comfortable owning insight end-to-end, not just producing reports
• Able to influence senior stakeholders with clear, evidence-based recommendations
• Collaborative, curious and commercially minded
• Comfortable working in a fast-paced, evolving environment

What’s on offer

• Salary £44,000 – £47,000 + strong corporate benefits
• Hybrid working model in a huge, global business
• Progressive benefits package with strong wellbeing, family and inclusion support
• Real opportunity to shape how insight and data are used across the business