Customer Marketing Manager (12 Month FTC)

London Area, United Kingdom

7/30/2025

At Smart, our mission is to transform retirement, savings and financial wellbeing, across all generations, around the world.

THE ROLE

We are seeking an experienced and strategic Marketing Manager to lead and execute impactful marketing initiatives, generating measurable results aligned to business objectives. The role is pivotal to the acquisition, engagement and retention of key customers (B2B - employers, benefit consultants and advisers) across a series of channels.

This role is a maternity cover for 12 months. Reporting into the Customer Marketing Director.

Responsibilities

• Marketing Strategy: Develop and implement comprehensive marketing strategies aligned with overall business goals.
• Marketing Execution: Oversee the end-to-end execution of multi-channel campaigns, ensuring timely delivery.
• Brand champion: Ensure consistency across all marketing touchpoints and communications, ensuring adherence to brand guidelines.
• Stakeholder management: Work collaboratively across functions and key stakeholders to develop and deliver the marketing plan.
• Strong presentation skills: Clearly present these plans across the business, including post campaign performance. Tailoring your approach depending on the audience.
• Test and learn advocate: Focus on measurement, optimisation and fostering a culture of continuous improvement
• People Management: 1 direct report - be able to demonstrate prior experience managing, nurturing and delegating.
• Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum impact.
  
  

Who We Are Looking For

The skills, experience, and aptitudes we are looking for are listed below but please don’t be discouraged from applying if you don’t meet every single one of these criteria – having a ‘can do’ attitude is sometimes more important than being able to tick every box:

• Bachelor's degree
• 5-10 years of marketing experience
• Team management experience
• Strong understanding and hands-on experience across a broad range of marketing channels
• Strong stakeholder management experience
• Budget management experience
• Exceptional communication (written and verbal), presentation, and interpersonal skills
• Highly organised, proactive, and capable of managing multiple projects simultaneously in a fast-paced environment
  
  

Who We Are

We work in partnerships with governments and financial institutions in the UK and internationally. Our cloud-native digital platform is revolutionising how people around the world think about, and save for, their retirement.

At heart, we’re a financial technology business. What we do is all about innovation, and using the power of digital change to put the customer first. Our Engineers will tell you that working at Smart gives you the opportunity to play your part in developing world-class technological solutions, working with – and learning from – like-minded people.

You’ll also find that, across our business, our colleagues love Smart’s culture, and how what we do means better financial outcomes for savers. That feels worthwhile, and it means that what we do, collectively, goes way beyond the nine to five of a typical working day.

Don’t just take our word for it – you can see what our colleagues say about working at Smart on LinkedIn Life and Glassdoor.

Benefits

At Smart, one of the eight principles we work to is “We want happy and good people in our team”. We created a list of benefits that helps us achieve this goal:

• 25 days’ holiday per year, increasing with length of service.
• £500 annual training budget to spend on your professional development
• Extensive private healthcare, including dental, eyecare and EAP
• Enhanced sick leave (three months’ pay per year)
• Enhanced maternity and paternity (maternity – 6 months fully paid/paternity – 3 weeks fully paid)
• Death in service insurance cover
• Fully-paid five-week sabbatical after five years of employment
• In office wellbeing, such as manicures, massages and barbers.
• Smart employees also enjoy a 50% discount on orders from our sister company Arena Flowers, Britain's most ethical florist. They offer unique hand-tied bouquets, luxury flowers, letterbox flowers, plants and gifts to spend on friends and loved ones or even for yourself.
  
  

We think Smart is an awesome place to work. If it sounds like somewhere you’d like to work, too, and if you’re ready to play your part in our continued success in the future, then naturally we’d love to meet you.

Our mission is to transform retirement, savings and financial wellbeing, across all generations, around the world.