Customer Marketing Manager

About Enotria & Coe

Founded in 1972 by Remo Nardone as an Italian specialist wine distributor, Enotria&Coe has grown over the past 53 years to be one of the UK’s leading premium wine and spirits distributors. Working with a diverse portfolio of over 300 exclusive wine producers and over 1,500 spirits producers, spanning unique family estates to iconic names, leading brands to market innovators, Enotria&Coe has established one of the most comprehensive and exclusive ranges of premium wines and spirits of any distributor in the UK.

Acquired by Majestic Group in April 2025, Enotria&Coe continues to operate as a standalone business, serving all drinks industry channels by leveraging its premium on-trade, off-trade and DTC market expertise to build long-standing relationships. Enotria&Coe’s 10,000-strong client base includes fine dining, specialist bars, hotels, independent retailers, large multiple retailers, travel operators and prestigious events venues, such as Bancone, Gaucho, Rick Stein, L’Enclume and Hotel du Vin/ Malmaison.

Role Overview

We are seeking a proactive and commercially minded Customer Marketing Manager to lead the development and execution of customer marketing initiatives for our trade customer base. This role connects our company and supplier strategies with the needs of our key customers, delivering insights-driven, tailored marketing plans, campaigns, sales tools, tender documents and marketing collateral that drive engagement, loyalty and growth.

You will work closely with our Sales, Commercial, Buying and wider Marketing team to deliver best-in-class customer experiences, strengthening relationships and supporting sales success across the UK’s most dynamic trade accounts.

Duties & responsibilities

Customer Marketing Strategy & Campaigns

• Lead the development and execution of tailored customer marketing plans and calendars that align with customer objectives, Enotria’s company strategy and brand-led activity from our key wine and spirits partners.
• Deliver integrated campaigns that support sales targets, enhance brand visibility and improve customer experience.

Customer Relationship Management

• Build strong relationships with key customers, understanding their needs to develop personalised marketing solutions and brand activations.
• Act as a strategic partner to Sales teams, providing insight-led marketing support.

Sales Enablement & Collateral Development

• Coordinate the creation of high-impact, customer-facing materials, including presentations, tasting booklets, trend reports and promotional tools.
• In collaboration with key stakeholders, create pitch and tender documents for new potential customers. Project manage the content, presentation and timeline, ensuring that all documents are aligned with Enotria’s branding and company strategy.
• Be the final quality checkpoint for customer-facing marketing materials produced outside of the Marketing team.

Market Insights & Performance Analysis

• Conduct research and analyse data to identify market trends, customer opportunities and competitor activity.
• Track and report on campaign performance, customer engagement and ROI to support continuous improvement.

Cross-functional Collaboration

• Work in close partnership with Sales, Commercial, Sales Support, Digital and Marketing teams to ensure alignment across initiatives.
• Communicate marketing plans, tools and updates clearly across teams to support execution and effectiveness.

CRM & Database Management

• Maintain accurate customer data in the CRM system and use it to inform marketing activity and reporting.

Budget Management

• Oversee customer marketing budgets, ensuring effective resource allocation and clear reporting to stakeholders.

Person Specification

Qualifications/Training

• Educated to degree level or equivalent

Knowledge/Experience

• Minimum of 3 years working in a Marketing role
• Drinks/wine trade experience
• First-hand experience of customer or trade marketing, ideally in the on-trade
• Understanding of category management principles
• Able to demonstrate a multi-discipline approach to marketing
• Understanding of commercial challenges and opportunities facing hospitality and wine & spirits retailers.
• Juggling multiple deadlines and ongoing projects

Skills/Abilities - Behavioural

• Self-motivated – takes initiative to deliver and do so ahead of deadlines
• Collaborative – able to actively contribute and participate as a member of the Marketing team and work with internal stakeholders to deliver support and marketing tools
• Excellent communication, presentation and stakeholder management skills
• Strong analytical skills with the ability to interpret data and generate insights
• Highly organised
• Creative thinker
• Solution-driven attitude
• Strong attention to detail
• Able to create and deliver pitch tender documents
• Proven ability to manage multiple projects and deliver tailored marketing solutions
• Highly commercially aware with a customer-first mindset.
• A passion for wine and spirits and a good understanding of the On-Trade environment is highly desirable