Customer Proposition and Development Manager

As a Customer Proposition and Development Manager you will help shape and lead the Mobility & Convenience (M&C) core offer portfolio—spanning non‑fuels, and digital solutions. Your role will be responsible to lead the development of customer centric propositions, that drive business growth. You will translate trends, customer insights and market opportunities into compelling propositions and own the brand experience.

What you’ll do

• Own M&C offers: Design and launch core propositions— non‑fuel (e.g. new convenience offers, partnerships, etc.), and digital—driven by customer insight and brand excellence.
• Deliver measurable results: Collaborate with the Marketing Network of Excellence to optimise marketing ROI, brand engagement, volume, profitability, and lifetime value.
• Shape the brand narrative: Develop compelling brand identities, assets, and content that amplify awareness, demand, and preference—closely collaborating with Brand, Comms, and Content teams.
• Drive GTM strategy: Partner with core markets to build differentiated value propositions and go‑to‑market plans tailored to address specific customer needs and pain points.
• Manage concept to launch: Lead ideation, testing, business cases, and content briefing for offers, products, and services.
• Orchestrate across channels: Ensure a unified customer experience—a seamless blend of fuels, non‑fuels, and digital.
• Standardise & scale: Drive alignment on shared mechanics and technology across markets, reducing duplication and improving efficiency.
• Manage offer lifecycle: Oversee product lifecycle—from launch through sunset—validating with local markets and implementing supporting tech.
• Identify new opportunities: Collaborate with Tech, Ops, and partners to surface and implement new digital/non‑fuel solutions (e.g., pay‑by‑plate, kiosks).
• Support market execution: Create activation toolkits for local markets, enabling consistency and simplicity at scale.
• Steward budget & planning: Input and manage budgets for your initiatives, ensuring financial efficiency and strategic alignment.

Your experience & expertise

• Experience within retail/convenience proposition development is essential
• Proven track record translating commercial and marketing strategy into roadmaps—ideally within a complex global matrix.
• Deep experience in B2B, B2C, or B2B2C offer development, underpinned by customer insights.
• Strong leadership with cross‑functional influence across multiple regions.
• Experience working within a franchise model would be desirable
• Experience managing agencies—ideally on premium offer/value‑proposition definitions.
• Product management and marketing activation experience highly valued.
• Analytical mindset—leveraging data and trends for strategic decisions.
• Excellent networking and partner management—internally and externally.
• Budgeting savvy, commercial intuition, and digital tech fluency.
• Experience in developing and managing digital offers /ecosystems or working with digital aggregators / e-commerce players.

Please be aware that if we receive a very high volume of applications, we may close this vacancy earlier than the stated closing date. We would therefore encourage interested applicants to apply at the earliest opportunity to avoid disappointment