Customer Relationship Management Executive

CRM Executive – Fashion & Lifestyle Retail

Hybrid – London (Wandsworth/Euston HQ)

Full-Time | Permanent

£30,000 - £32,000

An exciting opportunity has arisen for a passionate and commercially focused CRM Executive to join a leading multi-brand retail group with a portfolio spanning fashion, lifestyle, and homeware brands. You’ll be responsible for delivering highly engaging CRM campaigns that drive customer retention, loyalty, and long-term business growth.

Key Responsibilities:

• Plan, execute and optimise CRM campaigns across multiple territories and customer segments.
• Collaborate cross-functionally with internal teams (design, copy, trading, insights) and external partners.
• Implement test-and-learn initiatives to improve campaign performance and customer KPIs.
• Work closely with the insights team to track and report on CRM effectiveness and drive continuous improvement.
• Monitor active opt-ins and churn rates to ensure accurate database health.
• Lead initiatives to grow the database, focusing on quality and GDPR compliance.
• Ensure responsible data governance in partnership with internal teams.

What You’ll Bring:

• Previous experience managing CRM campaigns for ecommerce-led retail businesses (global scope a bonus).
• Experience with CRM platforms or CDPs – knowledge of Exponea is a strong plus.
• Analytical mindset with hands-on experience using tools like Google Analytics.
• Confident working in a fast-paced environment and delivering to tight deadlines.
• High emotional intelligence and excellent communication skills.
• A self-starter attitude – curious, commercially minded, and eager to test new ideas.
• Proven ability to manage multiple workstreams and stakeholders simultaneously.

Join a collaborative and inclusive business that puts innovation and customer experience at the heart of everything it does. This is your chance to shape CRM campaigns across multiple household-name brands and make a measurable impact on customer growth and loyalty.

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