Demand Generation & ABM Manager

Acquired.com are a next-generation payments business focused on powering recurring commerce.

Our next-generation payment infrastructure and solutions unify and optimise customers' payment ecosystem, providing a competitive advantage and helping them achieve their goals in the digital economy.

We combine this capability with exceptional sector expertise and a highly personal, tailored service focused on long-term partnerships with our customers.

We’re scaling as a business, so if you thrive in an environment that’s constantly evolving, where purpose-driven culture is seen as an enabler to achieve the extraordinary and where our unique differences are celebrated, we could be the place for you!

This is a critical role in our marketing team. You'll lead the development and execution of scalable demand generation campaigns paired with laser-focused Account-Based Marketing (ABM) programs to penetrate and convert high-value target accounts.

You'll be responsible for the full funnel: from awareness and engagement to pipeline acceleration working closely with Sales, Product Marketing, and RevOps.

Demand Generation (60%)

• Plan, execute, and optimise integrated marketing campaigns across paid media, content syndication, email, and webinars to drive inbound and outbound pipeline.
• Own and manage campaign performance metrics (MQLs, SQLs, CPL, pipeline influenced).
• Partner with the marketing team members to develop compelling assets and landing experiences.
• Manage lead nurturing programs and conversion workflows using HubSpot
• Run paid LinkedIn, Google, and programmatic campaigns focused on acquisition and remarketing.

Account-Based Marketing (40%)

• Build and execute ABM programs targeting strategic accounts (1:1, 1:few, 1:many models) in partnership with Sales.
• Develop highly personalised messaging, assets, and outreach sequences tailored to industry verticals (e.g. lending, debt collection, subscription).
• Use intent data and account intelligence tools (e.g., Cognism) to prioritise and engage accounts.
• Measure ABM effectiveness across engagement, pipeline velocity, and deal size. 

•  3 - 5+ years in a B2B demand generation or ABM role - ideally within fintech, SaaS, or payments.
• Proven success running campaigns that directly contribute to sales pipeline and revenue.
• Hands-on experience with marketing automation (e.g. HubSpot)
• Comfortable building campaigns from scratch in a high-growth, often ambiguous environment.
• Strong analytical mindset with the ability to test, iterate, and optimise channel performance.
• A strategic thinker with a bias for action - you know when to build, scale, or pivot.
• Exceptional stakeholder management and cross-functional collaboration skills.

Desirable:

• Familiarity with account intelligence, ABM orchestration, and enrichment tools.
• Understanding of the UK and European payments landscape (e.g. VRPs, open banking, card acquiring, etc.).

As we scale, the Demand Generation & ABM Manager is essential to building a predictable, high-quality pipeline that fuels revenue growth. This role sits at the heart of our go-to-market strategy connecting marketing activity directly to sales outcomes. By combining data-driven demand programs with strategic ABM plays, this person will ensure we’re engaging the right buyers, at the right time, with the right message - accelerating deal velocity and driving measurable impact across priority verticals.