Demand Generation Lead

Salary: £70,000 📋 GTM 🏬 London

Location: Hybrid (2 / 3 days in the office)

native has been building for 10 years, but we're still very much a startup: fast-moving, ambitious, and building with intent. We're creating the infrastructure that connects students, Students’ Unions, universities, and advertisers through a managed marketplace.

Our goal is to deliver for students by increasing student engagement while enabling Students’ Unions to secure sustainable funding. For advertisers, we offer meaningful, measurable routes to student audiences. The more aligned these incentives are, the more defensible and scalable our business becomes.

The Opportunity:

As a Demand Generation Lead, you will play a key role in scaling advertiser revenue by driving full-funnel demand and pipeline across the UK and US. You’ll work in close partnership with Product Marketing and the wider Advertiser GTM pod to activate, scale, and optimise advertiser-facing propositions in market.

Your focus will be on building and running a year-round demand engine — shaping activation strategy, prioritising growth bets, and ensuring consistent, high-quality demand generation that supports revenue, fill, and yield goals.

You’ll manage and develop a cross-functional pod of two direct reports, and you’ll be comfortable switching between high-level direction and hands-on execution to keep momentum strong.

This is a role for someone who is commercially sharp, structured in their thinking, and steady through change. Your work will shape how native scales.

What you’ll be working on:

As a Demand Generation Lead, you’ll be responsible for...

• Delivering sustained advertiser demand and revenue growth, improving fill and yield across key product lines.
• Own and optimise the revenue funnel demand across the UK and US working in partnership with the Product Marketing and wider GTM pod.
• Identify and prioritise growth bets - deciding where we focus, which audiences and marketing programs we emphasise, and what we stop doing.
• Building and managing the growth model - scenario planning and using data to guide direction where possible.
• Lead and empower the team - by creating clarity, accountability, and pace while giving people ownership and runway.
• Stepping into the work as needed - writing briefs, refining positioning, reshaping decks, or tightening processes - to keep things moving.

What we’re looking for:

You’ll bring vision, structure, and operational discipline to a fast-growing function. You know how to scale people-driven operations and balance commercial priorities with quality, compliance, and culture.

Specifically, you will bring:

• Stay commercially grounded - prioritising impact over noise.
• Create clarity from ambiguity - bringing structure and focus when things shift or lack definition.
• Be comfortable moving between strategy and execution - knowing when to zoom out and when to get hands-on.
• Lead with confidence - you’re calm under pressure, practical, and solution-orientated
• Build momentum through others - you empower the team by setting clear expectations, giving ownership and enabling high performance.
• Hold a high bar for outcomes - measuring success by results not activity.
• Build for native - shaping systems and approaches that fit our reality, not off-the-shelf playbooks.Required skills & experience
• We are committed to lifting everyone up. We seek to enable people’s best work by optimising for freedom with accountability. You’ll get the most out of this role if you can bring:

Whats in it for you

💰 Base Salary: £70,000

🏡 Remote-first role in the UK

🏫 Pension contributions of 5%

🏖️ 25 days off (excluding bank holidays)

🎂 Day off on your birthday

📈 Share Options for all

👨🏽 💻 Work from home set-up budget

🚂 Season Ticket Loan Scheme

👶 Paid maternity, paternity, adoption or shared parental leave

Equal Opportunity Statement

We are actively creating an equitable environment for everyone at native to thrive.

Diversity and inclusion are a priority for us and we are making sure we have lots of support for all of our people to grow at native. At native, we embrace diversity in all of its forms and foster an inclusive environment for all people to do the best work of their lives with us.