Demand Generation Manager

What You'll Do:

As a Demand Generation Manager – Self-Serve Growth, you will lead the digital marketing initiatives that drive scalable user acquisition, onboarding, and engagement within our self-serve (SaaS) offering. You will own the strategy, execution, and optimization of digital programs that enable product-led acquisition and hybrid go-to-market success. This role is cross-functional, working closely with Product, Web, Analytics, Operations, and regional teams to create frictionless digital journeys that convert interest into product adoption.

Digital Strategy & Growth Execution

• Design, execute, and optimize digital experiences that support user self-registration and activation.
• Develop and implement lifecycle campaigns that educate and engage users post-signup.
• Collaborate with Product, Web, and Marketing Operations to streamline conversion flows and reduce drop-offs.
• Own onboarding campaign frameworks, email nurture programs, and behavioral engagement touchpoints.
• Support scalable user acquisition by optimizing top-of-funnel campaign alignment and landing page experiences.
  
  
  

Experimentation & Conversion Optimization

• Lead A/B testing and CRO initiatives across sign-up flows, onboarding sequences, and nurture communications.
• Partner with SEO/CRO, Analytics, and Performance teams to surface insights and iterate on campaign design.
• Establish and track conversion metrics tied to product engagement, activation rates, and lifecycle health.
  
  
  

Cross-Functional Collaboration & Stakeholder Engagement

• Act as the marketing owner of self-serve user journeys, representing self-registration initiatives across Product, Customer Success, and Ops.
• Align with Digital Strategy and Field teams to ensure go-to-market programs integrate smoothly with the self-serve model.
• Provide feedback to product and web teams on user experience gaps and registration process improvements.
• Create enablement tools, process documentation, and playbooks to scale best practices globally.
  
  
  

Platform, Analytics & Automation Ownership

• Partner with Marketing Ops to set up campaign automation and tracking across platforms like Pardot and Salesforce.
• Ensure proper attribution for self-serve initiatives using UTM frameworks and event tracking.
• Work with Analytics to maintain dashboards that provide real-time insights into sign-up, activation, and retention trends.
  
  
  

Who You Are:

• Experience: 6+ years in digital marketing, with a strong background in lifecycle marketing, growth marketing, or user acquisition—preferably in a SaaS or hybrid B2B model.
• Strategic & Analytical: Skilled in journey mapping, behavioral analysis, and data-driven optimization.
• Tech & Tools: Proficient with CRM systems, marketing automation tools (Pardot, HubSpot, or similar), analytics platforms (GA, Looker), and A/B testing frameworks.
• Cross-Functional Operator: Experience working across Product, Ops, and Marketing functions to drive shared outcomes.
• Process-Driven: Strong in project and process management, capable of setting up scalable workflows.
• Communication & Execution: Clear communicator with the ability to simplify complex processes and move projects from idea to execution.
• Education: Bachelor’s or Master’s degree in Marketing, Digital, Business, or related field.
  
  
  

We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!

Who We Are:

Criteo is a leader in commerce media, helping brands, agencies, and publishers create meaningful consumer connections through AI-powered advertising solutions. We’re shaping a more open and sustainable digital future for advertising.

At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.

We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs—never on non-job-related factors or legally protected characteristics.

What We Offer:

🏠 Own your work style – Build your work around your life and not the other way around.

📈 Grow with us – Learning, mentorship & career development programs.

💪 Your wellbeing matters – Health benefits, wellness perks & mental health support.

🤝 A team that cares – Diverse, inclusive, and globally connected.

💸 Fair pay & perks – Competitive salary, equity, performance-based rewards and family-friendly policies.

Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.