Demand Generation Manager

There are NO limits to your career: come shape the future and be part of a truly unique global culture at OutSystems!

About This Role

Demand Generation Marketing Manager

This role is about owning pipeline delivery. You’ll work closely with Sales, SDRs and the EMEA Demand Gen Director to plan and execute campaigns that drive real business results, not vanity metrics. You’ll be responsible for designing and running targeted programmes that create demand, accelerate deals and convert interest into qualified pipeline.

You’ll use a mix of tactics including events, ABM (1:1, 1:few, 1:many), email, paid and organic LinkedIn, content syndication, webinars and outbound sequences. You’ll also help shape the strategy for your market and roll up your sleeves to make it happen. The role requires someone who can think strategically, execute tactically and communicate clearly.

This isn’t a brand or awareness-only role. It’s about marketing that works, measured by its impact on revenue.

What You Will Lead/Do Or Key Responsibilities

• Own and execute the UK&I demand generation strategy to deliver pipeline and revenue goals
• Build and run integrated campaigns across key channels: ABM, email, events, social, paid social and partner co-marketing
• Work closely with the regional Partner Manager to build strong relationships and execute co-marketing strategies with key partners. Channel marketing is a core part of the demand engine
• Collaborate closely with Sales, SDRs, and regional leaders to align on priorities and maximise impact
• Understand target buyer personas to create relevant, timely engagement across the funnel. Seek to understand new market / buyer insights and leverage these for programme optimisation.
• Track and optimise performance across the full Lead-to-Win lifecycle, using insights to drive continuous improvement
• Report on campaign effectiveness, lead quality, and pipeline contribution to key stakeholders
• Manage regional marketing budget, ensuring spend is ROI-driven and tied to clear outcomes
• Leverage tools like Salesforce, 6sense, Outreach for segmentation, targeting performance tracking and automated outreach
• Use GenAI tools confidently to scale content creation, research and campaign execution. You should be a hands-on AI wiz who can boost impact without increasing workload
• Work cross-functionally with global and EMEA marketing teams to share insights, content and best practices
• Manage vendor relationships where needed to scale execution and fill capability gaps
  
  

Qualifications / What You Need To Succeed

• Proven success in B2B demand generation across ABM, vertical, and broad-based campaigns
• Strong understanding of B2B Sales processes and the full marketing-to-revenue lifecycle (MQL > Opp > SQO etc.)
• Experienced in planning and executing integrated, multi-channel campaigns
• Skilled in collaborating with SDR teams and enabling effective follow-up on leads
• Able to analyse customer needs and develop targeted, strategic marketing approaches
• Results-driven with experience reporting on pipeline, ROI, and key marketing KPIs
• Strong project and budget management skills: able to plan, allocate and optimise spend
• Comfortable balancing creative thinking with analytical decision-making
• Excellent communication and stakeholder management skills, both written and verbal
• Self-starter with a growth mindset, able to prioritise, adapt, and act with urgency
• Bachelor’s degree in Business, Marketing, Communications or equivalent related education preferred.
• 5+ years B2B demand generation / marketing experience in tech/SaaS. Experience marketing to EMEA countries required.
• Proficiency in marketing automation and CRM platforms (e.g. Salesforce preferred).
• Experience with ABM tools such as 6sense preferred.
• Experience working with in-house or external SDR organisations preferred.
  
  

The Longer Story

OutSystems enables enterprise teams to build AI-powered applications and agents that reduce manual work, streamline internal operations, and accelerate impact. A proven low-code foundation combined with agentic AI and AI app generation capabilities empowers teams to move up to 10x faster with the assurance of security, scalability, and governance built in.

As the future becomes agentic, our customers need us now more than ever. AI has opened the door to extraordinary possibilities—but inside the enterprise, things are moving fast and feeling chaotic. Some early adopters are making progress in production, but for many, AI tools are sprawling without governance, data isn’t ready, and talent isn’t there yet. Enterprises are still drowning in application backlogs and struggling with legacy systems. But with the right platform, AI doesn’t have to add to the chaos. It can become the breakthrough that brings clarity—and drives real, enterprise-wide impact. At OutSystems, we’ve built that platform, providing the tools necessary for enterprises to overcome these hurdles.

We are looking for passionate, talented, and motivated people to join us in helping our customers build, deploy, and scale apps and agents—fast, helping them accelerate innovation while enabling secure, governed human-AI collaboration.

OutSystems is a truly global company, with more than 850,000 developer community members, 1,700 employees, more than 500 partners, and thousands of active customers in over 75 countries and across 21 industries. Founded in 2001, OutSystems has offices in the United States, United Kingdom, the Netherlands, Portugal, Germany, the UAE, Japan, Hong Kong, Malaysia, Australia, India, and Singapore, and of course has a thriving, worldwide community of remote employees.

Amongst our 2,400 customers are some of the world's most recognizable brands across diverse industries—brands like Toyota, Heineken, Bosch, KeyBank, and UCLA. These customers are the reason we have a 4.6 star rating on G2. Their success is ours, and their stories demonstrate tangible ROI and transformational impact. We are a 9x Gartner Magic Quadrant Leader for Low-Code Application Platforms and a multi-year leader in the Forrester Wave. We’re recognized not just as leaders but as visionaries with a strong ability to execute, now extending our leadership into the AI and agentic application development arena.

Working at OutSystems

Our goal is to ensure that OutSystems is a place for bright, happy, and motivated people who share a common purpose and take pride in doing excellent work to pursue our vision of providing the AI-powered low-code development platform enterprise leaders trust to build, secure, and evolve their business applications, agents, and core systems. Our culture is focused on our core values of trust, customer success, innovation, and alignment. Our team members operate with transparency, integrity, and accountability, define success through the lens of the outcomes we deliver for our customers, push the boundaries with excellence, and work together toward our shared vision to deliver on what matters most.

What do we have to offer you?

• A company that is always growing, changing, and innovating. We challenge each other to innovate in our products, in our team, and how we use our own technology. And we give our teams space to be proactive and creative.
• Real career opportunities. We care about growth and development. Yes, vertical career progression is a possibility, but it's not the only one. From lateral moves and joining different teams to mastering specialized skills, we support your growth no matter what your goals are.
• Work colleagues that are as smart, hard-working, and driven as you. We act as one global OutSystems team, taking ownership and working together toward a shared vision.
• Disrupting the status quo is in our DNA. In fact, it’s why our company exists.
• We ask “why” a lot. It helps us connect our individual work to the bigger picture and sometimes even uncover a better way.
  
  

Are you ready for the next step in your career? Then we’d love to hear from you!

OutSystems nurtures an inclusive culture of diversity, where everyone feels empowered to be their authentic self and perform at their best. A company that embraces the creativity and innovation that comes through diverse perspectives. We are committed to creating a team that reflects society through inclusive programs and initiatives and are proud to be an equal opportunity employer. All qualified applicants receive equal consideration regardless of race, place of origin, color, age, marital status, religion, sex, sexual orientation, gender expression or identity, protected veteran status, disability status or any other status protected by law.