Deputy Head of Content, Transport

The Focus of the Role:

As Deputy Head of Content, you’ll support the Head of Content in planning and creating engaging content across Bauer’s Transport Brands (Steam Railway and Model Rail).

You’ll play a key leadership role, helping to lead and inspire a high-performing content team while mentoring team members to develop their skills and reach their potential. Your strong organisational skills will ensure smooth coordination across editorial planning, deadlines and production processes.

Within this role, you will forge strategic marketing partnerships that enhance our brand presence and audience engagement. You’ll oversee compelling print, digital and commercial-led content, planning features and news, contributing to content creation and ensuring smooth workflows using industry tools.

Hybrid working is available, with some travel to our Peterborough office required for collaboration.

Key Responsibilities:

Editorial Content Planning –

• Supports the Head of Content by implementing the strategic long-term and medium-term planning, as decided in collaboration with the Group Editor and Publisher
• Supports the Head of Content by leading relevant daily, weekly, and / or monthly planning meetings, to discuss and plan content, including Flatplanning with the relevant team members
• Captures agreed content cascades in Monday.com in conjunction with the Head of Content to ensure transparency of content planning across all segments and brands
• Plans content outside of fixed cascades and creates flatplans with the Head of Content, Production Editors, and Art Directors where appropriate
• Commissioning articles where required, including team members and external freelancers
• Assigns and provides links to briefs for Content Editors, using Monday.com
• Co-planning across channels with the Head of Content and wider team, to make sure we’re sharing content effectively between print and digital

Delivery –

• Writes copy and secures imagery to fit our brand guidelines and templates, ready to pass pages to production team
• Edits copy and imagery from Content Editors and freelancers to fit our brand guidelines and templates, ready to pass pages to production team
• Organises, oversees, and monitors the output of the content team, to ensure the timely delivery of quality content to brands as per the planning tools
• Creates complete base articles, ensuring all copy and pictures are in place (in conjunction with Art Director and picture team where appropriate) and optimised for print
• Ensures Content Editors understand and follow the master workflow to create consistency and efficiency
• Manages and maintains Monday.com pre-planning and planning boards

Reviewing –

• Following post-production review (monthly), works with Head of Content and Group Editor to ensure continuous improvement on quality and efficiency
• Reviews Content team productivity in collaboration with Content Editors, and feeds back to Head of Content
• Horizon scanning for trends and ideas and reviews competition, and makes recommendations in planning meetings

Team Performance and Development –

• Supports the Head of Content in recruiting and developing team members to create an engaged and high performing Content Team and culture of continuous learning, in collaboration with Group Editor, HR and Training.
• Identifies team and individual skills, strengths, and development needs, and collaborates with Head of Content to provide coaching, mentoring and development opportunities

What You’ll Bring:

• Highly efficient, organised and schedule-oriented planner who can write, plan, manage and coordinate multiple people, and tasks
• Able to influence and manage multiple stakeholders and resolve conflict
• Creative thinker with an eye for imagery and design​, with a content-first and audience-focused mindset and who can operate across multiple brands consistently delivering quality content
• Best-in-class journalist who is passionate and authoritative about their content type(s)
• Expert in using Monday.com for pre-planning and planning and managing content cascades, and can confidently train others to use Monday.com effectively and efficiently
• Skilled in using GPS editorial production tools including WoodWing Assets and WoodWing Studio
• Understands and follows the Master Workflow, promoting best practice amongst the content team
• Skilled at delivering results through others, providing feedback, coaching, and mentoring to continually improve performance
• Has a willingness and an understanding of the importance of content cascades within the framework of the current publishing business and is able to plan resources to maximise content cascades across the brands