- Employer: Sefton Metropolitan Borough Council
- Salary: Grade G, SCP 20 - 25, £32,597 - £36,363 per annum
- Location: Sefton Metropolitan Borough Council, Southport
- Contract: Permanent
- Working Pattern: Full Time
- Hours: 36 hours per week.
- DBS Check: No
- Closing Date: 07/09/2025 at 23:59
- Reference: EGH/25/319463
Destination Marketing Executive
Discover Sefton And Help the World Discover It Too
Sefton is a hidden gem on the Northwest coast home to golden beaches, dramatic dunes, world-class art (Anthony Gormleys "Another Place), vibrant towns like Southport and Crosby, and the serene beauty of Formbys pinewoods. As we grow our visitor economy, we need a visionary Destination Marketing Executive to showcase Seftons stories and help drive ticket sales for major events such as The Southport Air Show while working with colleagues across our tourism venues such as Southport Market and Salt and Tar.
Join us if youre a digital storyteller, data-savvy strategist, and passionate place-promoter ready to put Sefton on the map!
Youll work on the development and delivery of innovative marketing campaigns that boost Seftons profile as a must-visit destination. Working closely with tourism partners, businesses, and the Major Events team, youll inspire visitors to explore our coastline, culture, and attend our events.
Key Responsibilities
- Strategy & Campaigns Help create and execute data-driven destination marketing plans targeting key audiences (leisure, events, business tourism).
- Digital Leadership - Manage Seftons destination website/social media channels (SEO, content, paid ads), growing engagement and conversion.
- Partnership Building - Collaborate with hotels, attractions, media, and industry bodies on joint campaigns.
- Content Creation - Oversee compelling content (video, blogs, photography) that captures Seftons unique experiences.
- Performance Tracking - Monitor KPIs (web traffic, social engagement, visitor spend) and report on ROI.
- Market Insight- Research trends, visitor behaviour, and competitor activity to inform strategy.
Interviews to be held: week commencing 15th September 2025
Equal Opportunities EQUAL OPPORTUNITIES
Sefton Council strives to ensure that our workforce is inclusive and representative of our communities. A diverse workforce is important to us, our staff bring with them a wide range of experiences, views, ideas, and innovations, and we are committed to providing an environment that recognises, respects, and values everybodys identity, where individual differences are strengths and where everyone can thrive and maximise their potential. We are always open to learning and growing as an organisation, and we welcome new ideas and initiatives that promote equality, diversity and inclusion.
We are an Equal Opportunities Employer; all candidates will receive equal treatment. Our decision to appoint will be based upon whether an individuals skills, experience, qualifications, and abilities make them the most suitable candidate for the role.
GUARANTEED INTERVIEW SCHEME
Please note that all disabled applicants who meet the essential criteria for these jobs (as given in the Person Specification) and who want to apply under the Disability Confident Scheme will be invited to interview.
If you are currently in care or have previously been in care, we provide a guaranteed interview scheme for care experienced people if you meet the essential requirements for the role.
Please note, we do not accept CVs (unless specified on the advert).
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