Digital Acquisition Lead - Performance Marketing & Growth
Company
Location
London, England, United Kingdom
Posted At
8/5/2025
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Description
About Allica Bank
Allica is the UK’s fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech.
Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers.
Department Description
Growth is a critical function at Allica where marketing, product, sales, and data converge to drive sustainable, scalable growth. We design and optimise growth loops across acquisition, activation, and engagement, using structured frameworks to ensure our efforts are repeatable, measurable, and aligned to business impact.
By combining commercial strategy with deep customer insight, we uncover opportunities through experimentation, data, and creativity. Growth at Allica is both a science and an art - every touchpoint we build supports our mission to deliver the banking experience established SMEs truly deserve.
Role Description
The Digital Acquisition Lead at Allica Bank is responsible for scaling customer growth across digital channels for our Business Bank Account and Lending products. This role combines strategic thinking with hands-on execution across paid media, SEO, affiliates, and aggregators.
Working closely with a small offshore team and agency partners, you’ll bring strong analytical rigor, marketing instinct, and a bias for action—using data, automation, and AI to drive performance at scale.
Principal Accountabilities
Digital Acquisition Strategy
Skills & Experience
At Allica Bank we want to ensure our employees have the right tools and environment in which to succeed in their role and in support of our customers.
Our employees are at the heart of everything we do, so our benefits are designed with you in mind:
Don’t worry if you don’t have all the skills or requirements listed on the job description. If you think you’ll be a good fit, we’d still love to hear from you!
Flexible working
We know the ‘9-to-5’ isn’t right for everyone. That’s why Allica Bank is fully committed to flexible and hybrid working. Please let us know what is best for you and, if we can, we will do our best to accommodate.
Diversity
We’re a diverse bunch here at Allica, with all kinds of experiences, backgrounds and lifestyles. Our openness and differences make us stronger, and we want everybody to feel comfortable bringing as much of themselves to work with them as they like.
Allica is the UK’s fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech.
Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers.
Department Description
Growth is a critical function at Allica where marketing, product, sales, and data converge to drive sustainable, scalable growth. We design and optimise growth loops across acquisition, activation, and engagement, using structured frameworks to ensure our efforts are repeatable, measurable, and aligned to business impact.
By combining commercial strategy with deep customer insight, we uncover opportunities through experimentation, data, and creativity. Growth at Allica is both a science and an art - every touchpoint we build supports our mission to deliver the banking experience established SMEs truly deserve.
Role Description
The Digital Acquisition Lead at Allica Bank is responsible for scaling customer growth across digital channels for our Business Bank Account and Lending products. This role combines strategic thinking with hands-on execution across paid media, SEO, affiliates, and aggregators.
Working closely with a small offshore team and agency partners, you’ll bring strong analytical rigor, marketing instinct, and a bias for action—using data, automation, and AI to drive performance at scale.
Principal Accountabilities
Digital Acquisition Strategy
- Own the strategy for acquiring customers through paid media, SEO, affiliates, and aggregators.
- Plan and deliver acquisition initiatives that balance near-term results with long-term brand and growth goals.
- Lead hands-on campaign execution across Google, Meta, LinkedIn, Reddit, and other key channels.
- Optimise targeting, creative, budgets, and landing pages, supported by structured testing and iteration, with a test-and-learn mindset, designing and running structured experiments to improve results.
- Analyse campaign performance to identify trends, opportunities, and improvement areas.
- Report clearly on KPIs, spend efficiency, and creative performance using Excel and internal tools.
- Manage and develop a small remote team, fostering ownership and executional excellence.
- Oversee agency and partner performance, ensuring alignment with KPIs and quality standards.
- Set up and optimise workflows and integrations using tools like HubSpot and Zapier.
- Use AI and automation to improve speed, scale, and campaign effectiveness.
- Work closely with Brand, Product, Sales, Data, and Compliance to ensure aligned, compliant acquisition.
- Contribute to go-to-market planning and unify performance with brand-led growth.
Skills & Experience
- 5+ years in digital acquisition or performance marketing, ideally within B2B or fintech.
- Hands-on across paid media, SEO, affiliates/aggregators, and funnel optimisation.
- Strong Excel or Google Sheets skills for modelling and campaign analysis.
- Confident in campaign setup, platform tools, and resolving technical issues.
- Experience managing teams and external partners.
- Familiar with HubSpot, Zapier, and basic no-code automation.
- Bonus: Exposure to Financial Promotions or regulated industries.
- Analytical and data-driven comfortable making decisions from performance metrics.
- Scrappy and self-starting able to work with speed, autonomy, and limited resources.
- Technically fluent able to use AI tools and automation to enhance team efficiency.
- A fast learner who thrives in high-growth, fast-moving environments.
- Motivated by impact passionate about helping SMEs thrive through better banking
At Allica Bank we want to ensure our employees have the right tools and environment in which to succeed in their role and in support of our customers.
Our employees are at the heart of everything we do, so our benefits are designed with you in mind:
- Full onboarding support and continued development opportunities
- Options for flexible working
- Regular social activities
- Pension contributions
- Discretionary bonus scheme
- Private health cover
- Life assurance
- Family friendly policies including enhanced Maternity & Paternity leave
Don’t worry if you don’t have all the skills or requirements listed on the job description. If you think you’ll be a good fit, we’d still love to hear from you!
Flexible working
We know the ‘9-to-5’ isn’t right for everyone. That’s why Allica Bank is fully committed to flexible and hybrid working. Please let us know what is best for you and, if we can, we will do our best to accommodate.
Diversity
We’re a diverse bunch here at Allica, with all kinds of experiences, backgrounds and lifestyles. Our openness and differences make us stronger, and we want everybody to feel comfortable bringing as much of themselves to work with them as they like.
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