Digital Campaigns lead

Based within the Communications team, this role helps ensure communications activity is well-executed, through supporting the planning, execution, and optimization of marketing campaigns with a strong focus on technical implementation. This role ensures that marketing technologies, data integrations, and campaign automation tools are effectively leveraged to deliver high-performing campaigns across digital channels.

Alongside a focus on technical implementation, this role will also be required to support in campaign management, keeping activity on track, collaborating with internal teams and stakeholders, and ensuring communications content and tactics are delivered on time and to a high standard.

ROLE RESPONSIBILITIES

CAMPAIGN EXECUTION & AUTOMATION

1. Build and deploy digital campaigns across all channels, utilising platforms such as

Hootsuite, Meta, Google Ads, Mailchimp, and our internally built CRM and database.

2. Set up and manage marketing automation workflows, triggers, and segmentation

logic.

3. Manage accurate tracking and tagging (e.g., UTM parameters, pixels) across all

digital assets and engagement paths.

4. Collaborate with IT and data teams to ensure seamless integration between CRM,

CMS, and marketing platforms.

5. Compile reports on campaign performance: tracking engagement and conversion,

using the insights gained to provide recommendations for improvements.

6. Implement and manage campaign tracking using tools such as Google Tag Manager,

GA4, and other analytics platforms.

7. Set up and manage social media advertising through Meta Business Suite, including

monitoring and adjusting ad performance to deliver maximum ROI.

8. Monitor ongoing campaign performance and provide actionable insights to optimise

performance against objectives.

9. Project manage campaigns, ensuring effective coordination of tasks across the team

to deliver the campaign on time and to brief.

DATA MANAGEMENT

10. Lead and uphold best practice within the Comms team to ensure excellent data

hygiene.

11. Support the Communications Manager for Campaigns, Journeys and Brand in

ensuring all digital campaign activity remains compliant with GDPR and other data

protection regulations and the privacy policy.

12. Manage audience segmentation and utilise digital tools to enable the personalisation

of our communications to speak to the relevant audience wants and needs.

13. Champion the effective use of data across the Communications team to drive

insights, ideas and innovations.

COLLABORATION & SUPPORT

14. Work closely with Communications Leads to ensure technical feasibility of campaign

ideas, briefing in content requirements and project timelines.

15. Work closely with the Communications Managers to execute communications plans

across all digital channels.

16. Provide training and documentation for internal stakeholders on campaign tools and

processes.

17. Alongside the Communications Lead – Web and Digital, produce a monthly report

on digital performance for the Communications team, including recommendations

provided to the Communications Managers.

18. Support the production and delivery of our regular email newsletters, collaborating

closely with the Communications Lead – PR and Copy to ensure our regular email

content is delivered on time and to brief.

19. Contribute to the planning of our monthly social media schedule, to ensure alignment

with campaign activity.

20. Alongside other members of the Communications team, respond to and engage with

comments and messages across our social media accounts.