Digital Content Specialist - Boots Online Doctor

Contract: Permanent

Closing date: Wednesday 16th July

Recruitment Partner: Shannon Linton ([email protected])

Join the Boots Online Doctor team as a Digital Content Specialist! We're excited to welcome talented individuals to apply for this full-time (40 hours per week) role and help us create meaningful, impactful digital content.

About the role

As a Digital Content Specialist, you'll play an essential role in supporting the creation, management, and optimisation of digital content across various platforms. Alongside the Copy and Content Manager, you'll help develop and execute a content strategy, ensuring everything we produce is relevant, on-brand, clinically aligned, and customer-focussed. You'll take a lead on elements of day-to-day production and project management, working alongside a variety of internal and external stakeholders – from clinical and creative teams to production companies – to deliver high-quality content aligned with our goals.

Key responsibilities

• Content strategy & planning: Long-term strategy, alignment with business/clinical goals, identifying gaps, prioritizing content based on data — all included.
• Collaboration: Working with Boots.com, Health Hub, and internal teams (copy, design, legal, clinical).
• Content development & delivery: Managing logistics, diverse formats, production quality, compliance, accessibility.
• Performance tracking: Monitoring content, analyzing results, recommending improvements.
• Customer engagement & retention: Creating content for various touchpoints to boost engagement and health outcomes.
• Innovation: Staying updated on trends and suggesting new ideas.

What you'll need to have

• Proven experience in digital content ideation, management, and creation, ideally in healthcare, wellness, or regulated industries.
• Innovative thinker with a talent for generating fresh ideas, solving challenges, and crafting engaging content for diverse audiences.
• Skilled in content development across various formats and channels, including multimedia like podcasts and videos, with the ability to create cohesive storytelling.
• Strong organisational and project management skills, adept at handling multiple tasks and meeting deadlines.
• Excellent communicator and collaborative team player, able to work effectively with diverse stakeholders to deliver impactful content.

It would be great if you also have

• Proficient with analytics tools such as Google Analytics (including GA4) and YouTube Analytics.
• Basic audio/video editing skills or experience collaborating with production teams.
• Familiarity with CMS platforms and SEO best practices.
• Understanding of accessibility standards and inclusive content practices.

Our benefits

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, with you, we change for the better.

What's next

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.