Digital Director - Brighton or Manchester

Digital Director – Brighton or Manchester

About Us - Anything Is Possible

We believe it so much, we made it our brand. We partner with ambitious brands across media, creative and technology to transform outcomes. We’re the youngest agency to receive Effectiveness Accreditation from the IPA, and we’re only getting started. Our mission is to challenge the industry, raise standards and prove that better is possible.

We are Possiblists. Are you?

The Role

Working at Anything is Possible should be a genuinely career-defining experience. We believe agency life can be ambitious without being exhausting, delivering outstanding work, meaningful impact and sustainable growth.

As Digital Director, you will be a senior leader within the agency’s Craft team, responsible for shaping our digital capability, leading high value client relationships and contributing directly to the agency’s commercial growth.

This role goes beyond delivery. You will play a critical role in defining our digital vision, evolving our proposition, and representing the agency in senior client and new business environments. You will lead teams, influence strategy, and help ensure digital is a core driver of agency growth.

What You’ll Do

Digital Leadership & Client Delivery

Act as the senior digital lead across a portfolio of priority, tier-one clients

Own digital performance across paid search, paid social and programmatic, ensuring best-in-class planning, buying and optimisation

Lead and mentor teams of specialists, setting clear standards and expectations

Partner closely with Client Planning, Creative and Technology teams to solve complex client challenges

Ensure digital activity consistently delivers against client business objectives

Strategy, Innovation & Automation

Lead digital strategy and contribute to broader media and communications planning

Champion innovation, automation and smarter ways of working across the department

Collaborate with the Technology team to identify opportunities for tooling, automation and process improvement

Help shape future digital products and capabilities that differentiate the agency

Growth, Pitching & New Business

Play a strategic role in new business growth, positioning digital as a core driver of agency success

Act as a senior digital voice in pitch environments, shaping strategy, responding to briefs and presenting compelling digital narratives

Translate complex digital capability into clear, commercially compelling propositions

Contribute to the evolution of the agency’s digital offering to ensure it remains competitive, distinctive and pitch-ready

Support leadership in identifying growth opportunities across existing and prospective clients

Thought Leadership & Capability Building

Provide digital thought leadership internally, with clients and externally

Support training and capability development across the agency

Maintain a relentless focus on self development and raising standards

Key Responsibilities

Partner with the Head of Media to evolve the agency’s digital offering across Paid Search, Paid Social and Programmatic

Own senior client relationships alongside Client Planning, acting as a trusted advisor

Lead digital media planning and buying, including RFP development, evaluation and investment recommendations

Ensure campaigns are delivered on time, on budget and to the highest quality standards

Turn data, research and insight into clear optimisation recommendations and strategic direction

Proactively contribute new ideas, POVs and innovation across clients and new business

Skills & Experience

5+ years’ experience in digital and paid media, with deep expertise across Paid Search, Paid Social and Programmatic

Proven experience leading high-value, performance-driven client accounts, ideally including ecommerce

Strong people leadership experience, managing and developing specialist teams

Demonstrated experience contributing to, or leading, successful new business pitches

Commercially minded, with confidence linking digital investment to business outcomes

Highly confident presenter, able to communicate complex ideas clearly and persuasively

Strong analytical skills and fluency in attribution, performance measurement and optimisation

Excellent slide writing skills for client strategy, performance reporting and pitch environments

Our Shared Behaviours

Our culture matters as much as our craft. We look for people who:

Embrace uncertainty and take smart risks

Are daring enough to challenge the status quo

Stay curious and seek new perspectives

Take accountability for outcomes

Make clear, confident decisions

Think imaginatively and creatively

Act inclusively and value diverse voices

Communicate directly, clearly and respectfully

Above all, you believe that anything is possible and you’re driven to help build something better, together.