Digital Discovery & AI Strategy Manager

CompanyBigHand

LocationLondon, England, United Kingdom

Posted At1/23/2026

UK Visa Sponsorship Analytics

Analytics are greyed out due to low classification confidence (32.0%).

Occupation Type

Business associate professionals not elsewhere classified.

Occupation Code Skill LevelMedium Skilled

Sponsorship Salary Threshold

£41,700 (£21.38 per hour)

Standard minimum applies

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Description

About BigHand

BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge.

We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change. We make big happen for our customers.

We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun.

About The Role

The Digital Discovery & AI Strategy Manager owns how the business is discovered, understood, and trusted across digital and AI-mediated environments.

This role defines and evolves the company’s digital discovery strategy across traditional search, AI answer engines, generative platforms, social networks, websites, and key third-party ecosystems. It ensures the organisation is optimised for modern B2B buying journeys, where buyers increasingly self-educate, validate, and shortlist through AI-powered research and distributed digital touchpoints.

The role exists to future-proof visibility, authority, and trust, aligning digital discovery with brand evolution, product priorities, and growth objectives.

What You’ll Do

Digital Discovery Strategy (End-to-End)

Define and own the digital discovery strategy across all owned, earned, and third-party digital surfaces, including:
Corporate website and sub-domains
LinkedIn and priority social platforms
Search engines and AI answer engines
Generative and LLM-powered research tools
Analyst, review, partner, and industry platforms
Establish how each surface supports different stages of the buying journey, from early awareness to deal validation
Ensure digital discovery strategy aligns with brand direction, product positioning, and go-to-market priorities
AI Search, AEO, GEO & SEO Strategy

Own the strategy for AI-driven search and discovery, including:

AEO (Answer Engine Optimisation)
GEO (Generative Engine Optimisation)
SEO for traditional search environments
Define principles for optimising content, structure, metadata, schema, and authority signals for both human buyers and AI systems

Partner with Commercial and Content leaders to ensure assets are discoverable, interpretable, and credible in AI-mediated journeys

Continuously adapt strategy in response to evolving search and AI platforms

Website & Core Digital Asset Evolution

Own the strategic evolution of the website as a primary discovery, education, and validation asset

Define principles for:
Information architecture
ICP-led journeys
Product and solution discoverability
Proof, trust, and credibility signals
Ensure the website supports both self-serve research and sales-assisted buying paths
Guide prioritisation of optimisation initiatives without owning day-to-day execution
Distributed & Third-Party Digital Presence

Define the strategy for visibility, consistency, and authority across distributed digital environments, including:

LinkedIn and social research surfaces
Analyst and review platforms
Partner ecosystems and marketplaces
Ensure consistency of messaging, proof points, and positioning across third-party sites

Identify and address gaps where external digital presence undermines discovery, trust, or conversion

Measurement, Monitoring & Insight

Define success metrics for digital discovery beyond traffic, including:

Visibility in AI answers and generative search
Share of category and solution-level discovery
Authority, trust, and validation signals
Journey progression and engagement quality
Monitor performance across owned and third-party assets
Partner with Growth Operations & Intelligence to surface insight, trends, and risk to senior leadership
Use evidence to inform prioritisation and continuous improvement
Team Leadership & Capability Development
Lead and develop two digital specialists, setting:
Clear focus areas and priorities
Standards for quality and evidence-led decision-making
Ensure team skills remain current as search, AI, and discovery models evolve
Foster a culture of experimentation, learning, and adaptation

What We’re Looking For

Minimum 5 years’ experience in digital marketing, digital strategy, or discovery-focused roles within a B2B, SaaS, or complex services environment

At least 1 year in an AI‑discovery focussed role, optimising for AI-driven search, generative platforms, answer engines, or AI‑mediated buyer journeys

Proven experience owning or shaping digital discovery strategy across search, website, social, AI-powered research tools, and third‑party platforms

Strong understanding of SEO, AEO, GEO, and how content, structure, metadata, and authority signals influence both human buyers and AI systems

Experience defining the strategic evolution of a corporate website as a discovery, education, and validation asset

Evidence-led approach, with experience defining and using meaningful discovery and visibility metrics beyond traffic and rankings

Track record of effective cross-functional collaboration with Marketing, Content, Product, Commercial, and Operations teams

Experience leading or mentoring specialists, setting standards and building capability in evolving digital disciplines

Desirable Experience

Experience in legal technology or professional services B2B markets
Experience with Pardot

What we offer

25 days holiday (exc. bank holidays) + 3 BigHand days off between Christmas & New Year
Various wellbeing benefits including private medical, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG)
Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health
Opportunities to give back with company volunteer events and individual volunteer days
Career growth opportunities and study leave allowance
Family benefits including enhanced parental leave, secondary caregiver leave and fertility support
Financial benefits including pension scheme, life assurance, and salary sacrificing
Cycle to Work Scheme and Tech Scheme
Growing business with a global presence, flexible working, modern offices, and remote work options

Our DEI Commitment

We welcome the unique value and individuality that you can bring to BigHand. We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status or physical ability. Our BigHanders are dedicated to advancing our culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas.