Digital Full-Funnel Marketer

Job Title: Digital Acquisition Executive @ Independent Creative Media Group

Location: Central London (5 days in the office)

Job Type: Full-Time, Permanent

Salary: £30,000 – £45,000

This is a fantastic opportunity to join an independent creative media group as a Digital Acquisition Executive, leading acquisition and onboarding campaigns across multiple titles and platforms. You’ll play a key role in growing audiences, driving subscriptions, and optimising customer journeys from first engagement to long-term retention.

You’ll be a hands-on, full-funnel marketer, responsible for executing campaigns, building onboarding flows, and tracking performance, while collaborating closely with editorial, product, and design teams.

Key Responsibilities:

• Execute end-to-end marketing funnels across multiple titles, with a focus on top-of-funnel acquisition and post-sign-up onboarding (days 0–30).
• Build and deliver integrated campaigns across Meta, Google, YouTube, newsletters, web, and app.
• Optimise onboarding journeys, including triggered email flows, landing pages, push notifications, and in-app content.
• Maintain structured testing programmes (A/B, multivariate, offer testing) to inform strategy and increase ROI.
• Track acquisition, conversion, and LTV metrics across channels to inform decision-making.
• Manage agency partners who support paid campaigns, while owning the overall performance narrative.

Skills & Experience Required:

• Minimum 2 years experience in acquisition or lifecycle marketing within subscription-based businesses, publishers, or DTC brands.
• Hands-on experience executing campaigns on Meta, Google Ads, YouTube, and similar performance platforms.
• Practical experience with GA4, Campaign Monitor / Mailchimp, Customer.io or equivalent tools.
• Collaborative, confident, and comfortable working across multiple titles and stakeholder groups.

Why Apply?

• Be part of a small, high-performing acquisition team in a creative, independent media group.
• Play a critical role in subscription growth and audience engagement across multiple platforms.
• Pension contribution, staff restaurant discounts, free breakfast, and cycle-to-work scheme.

If you would like a confidential chat about this role or your next career move, then please get in contact with: [email protected]

Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/