Digital Marketing & Communications Assistant

Job Title: Digital Marketing and Communications Assistant Manager

Contract Length: 6 Months

Engagement Type: Umbrella/PAYE

Location: London, Hybrid

(ALL KPMG UK CONTRACTORS MUST RESIDE AND HAVE PROOF OF RIGHTS TO WORK IN THE UK)

The Digital Marketing and Communications Assistant Manager is responsible for supporting and executing marketing and communications strategies for KPMG Learning Services – part of our Corporate Services and People division. This is a client-facing role supporting our Learning and Development (L&D) clients and contracts – and requires someone who is passionate about personal and professional development themselves.

The Marketing and Communications Assistant Manager will need to be experienced in both traditional and digital marketing, having worked on creative marketing interventions across a wide range of audiences, platforms and channels.

They will need to be able to execute agreed activity in creative and innovative ways to deadline. There is an expectation of being agile and supporting on many projects, across many contracts. In doing so, they will be responsible for supporting a wide range of marketing activities including digital marketing, content, campaigns, communications, brand and visual identity, product marketing, events, CRM and digital presence etc.

The ideal candidate will be an ambitious self-starter with a proven track record of success in executing marketing campaigns, supporting events and working with cross-functional teams. We are looking for someone who thrives in fast-paced, collaborative and creative environments with a ‘can-do’ mindset.

Responsibilities:

• Own and manage targeted digital and social media campaigns to drive our brand, profile and voice in the market
• Assist with execution of marketing and communications strategies that support the overall business objectives
• Oversee the design and execution of marketing collateral, including content, design, and brand– from strategic resources to build relationships and brand, through to tactical assets to drive awareness and sales
• Interface with external organisations (clients, customers, third party agencies) to support marketing projects, and where possible, build own relationships
• Be a champion of the Learning Services brand, supporting our internal and external brand awareness campaigns
• Support the organisation and execution of key events – both virtual and face to face events such as business development activity with priority accounts through to regional roadshows for broad audiences
• Work with cross-functional teams to ensure that marketing and communications efforts are cascaded internally and aligned to wider growth targets
• Monitor and analyse marketing and communications results, reporting findings and making recommendations for improvements
• Stay up-to-date with the latest marketing and communications trends, techniques and tools to ensure we continue to raise the bar on creativity and innovation

Knowledge/Skills/Experience:

Essential

• BA university degree or equivalent
• 2+ years of experience in marketing and communications
• Strong digital marketing experience - from brainstorming to briefing and reviewing copy and creatives to reporting
• Proven track record of success in executing marketing campaigns
• Strong interpersonal, project management and organisation skills with exceptional attention to detail.
• Excellent communication skills - able to listen, analyse and present complex concepts to a variety of audiences, both verbally and through clear and descriptive written work
• Ability to work independently and as part of a team
• Highly creative and innovative with a strong grasp on existing and emerging marketing techniques and technologies
• Resilient; with experience of working under pressure and to deadline.
• Comfortable making recommendations and suggestions for projects and campaigns
• Good business and commercial acumen
• Continually working towards a culture of inclusion
• Able to thrive in a fast-paced, dynamic and evolving work environment.

Desirable

• Understanding of CMS management and basic HTML experience
• Marketing and communications qualification, ideally CIM qualified
• Proficient in all MS Office packages and knowledge of CRM systems

KPMG Overview

KPMG is part of a global network of firms that offers Audit, Tax & Legal, Consulting, Deal Advisory and Technology services. Through the talent of over 16,000 colleagues, we bring our creativity and insight to our clients’ most critical challenges.

With offices across the UK, we work with everyone from small start-ups and individuals to major multinationals, in virtually every industry imaginable. Our work is often complex, yet our vision is simple: to be the clear choice for our clients, for our people and for the communities we work in.