Digital Marketing Executive

Title: Digital Marketing Executive

Location: Leeds City Centre (Hybrid)

The Position:

The Digital Marketing Executive supports the delivery of the firm’s digital marketing strategy, helping to enhance its online presence, engage target audiences, and support business development goals. This hands-on role involves content creation, campaign execution, and performance tracking across digital channels. Working closely with the Digital Marketing Manager, the Executive ensures that all digital activity reflects the firm’s brand, values, and expertise in the IP legal sector.

Key Deliverables:

Content Creation & Management

• Create and publish engaging content for the firm’s website, social media, and email campaigns.
• Assist in developing visual and written assets that align with brand guidelines.

Social Media

• Support the day-to-day management of social media channels (e.g., LinkedIn, X).
• Schedule posts, monitor engagement, and contribute to content planning.

Website & SEO

• Update website content and assist with SEO optimisation efforts.
• Monitor site performance and user experience, flagging issues and opportunities.

Email Marketing

• Build and send email campaigns using marketing automation tools (e.g., Mailchimp, HubSpot).
• Maintain mailing lists and support segmentation and targeting strategies.

Analytics & Reporting

• Track and report on campaign performance using tools such as Google Analytics and LinkedIn Insights.
• Provide insights and recommendations for continuous improvement.

Collaboration & Support

• Work with colleagues across marketing, BD, and legal teams to support digital initiatives.
• Assist with the coordination of webinars, online events, and digital sponsorships.

Essential Experience & Qualifications:

• Degree or equivalent qualification or experience in Marketing, Digital Media, Communications, or a related field.

About HGF:

HGF Limited is one of Europe’s largest intellectual property specialist firms offering a fully integrated IP solution, bringing over 200 Patent Attorneys, Trade Mark Attorneys and IP Solicitors together to provide a full-service IP solution.

With 25 offices across the UK, Ireland, Germany, Netherlands, France, Switzerland & Austria, HGF’s Patent and Trade Mark Attorneys provide specialist technical and legal advice to blue chip organisations and small to medium businesses across the world. Many of our clients are household names and the work HGF does allows them to protect and exploit their inventions, new products and branding.

Why move to HGF?

• HGF takes a transparent and merit-based approach to your career development and you will have the opportunity to shape your long-term progression.
• We’re a firm with a focus on DEI (Diversity, Equality and Inclusion), with a staff led DEI Focus Group, affinity networks and a DEI Board sponsor
• As a business we have a dedicated Learning and Development team focused on career long development of your skills along with a digital learning platform covering a wide range of content
• Benefits including our award winning enhanced parental leave policy, 27 days holiday, bonus scheme and flexible working

HGF Values

People - People matter. We treat people fairly, with respect and compassion. We foster a friendly, inclusive and enjoyable culture for everyone to prosper in. We invest in our people and offer appropriate coaching and training to assist with development and learning. We promote a healthy work-life balance. Progression is based on merit.

Excellence – We strive to be the best. We pursue excellence in all our individual roles resulting in outstanding legal and technical advice for our clients. Our people are pragmatic, responsive and commercially minded. We do not presume but listen to understand so we can engage proactively and appropriately.

Teamwork – We stand together. We work with our clients to protect their interests, and with each other as a mutually supporting firm. We value, appreciate and listen to others, regardless of role, recognising each individual’s particular blend of talent, skill and experience. We are individually and jointly accountable and take responsibility for our actions and decisions.

Progressive – We innovate. We continually improve our services and processes through understanding, creativity, and investment. We evolve by taking opportunities and adopting new business procedures, unencumbered by historical structures or out-of-date attitudes. As a firm, we have an entrepreneurial spirit, and encourage new thinking in our people.