Digital Marketing Executive

Job Description: Maternity Cover – Digital Marketing Executive

Location: Birmingham (Hybrid)

Contract Type: Fixed-term (14 months)

Reports to: Marketing Manager

Salary: £32,000 - £36,500 dependent on experience

About Wilkes

The Wilkes Partnership LLP is a full-service law firm with a strong reputation for delivering high-quality legal services across the Midlands and beyond. With a focus on client care and professional excellence, we are committed to growing our brand presence and supporting our teams through strategic and innovative marketing.

Purpose of the Role

We are seeking a confident and creative Digital Marketing Executive to provide maternity cover within our in-house marketing team. This role is key to maintaining continuity across all digital and internal communication channels and supporting the firm’s business development goals during a critical period.

Key Responsibilities

Digital Campaign Management

• Plan, execute, and optimise integrated digital marketing campaigns to promote the firm’s services, sector expertise, and content.
• Manage paid social media advertising (LinkedIn, Meta, Twitter), including audience targeting, budget management, A/B testing, and performance reporting.
• Deliver email marketing campaigns, including content development, segmentation, scheduling, and analytics using Mailchimp or HubSpot.

Website & SEO

• Regularly update website content to reflect current service offerings and thought leadership, ensuring best SEO practices.
• Monitor and report on website traffic, user behaviour, and goal conversions using Google Analytics.
• Work with external developers on technical updates and improvements.

Social Media & Content Creation

• Develop and post engaging organic social media content aligned with the firm’s brand tone and campaign goals.
• Create visual assets and graphics using Canva or Adobe Creative Suite.
• Ensure consistency in messaging and visuals across all digital platforms.

Internal Communications & Intranet Management

• Work with internal stakeholders to share firm news, promote CSR initiatives, and support internal culture and engagement.
• Manage the firm's intranet, keeping content updated, relevant, and accessible.
• Support communication of internal campaigns, events, and updates across digital channels.

Project & Task Management

• Use Monday.com to manage marketing project workflows, deadlines, content calendars, and task assignments.
• Coordinate with other departments to ensure timely delivery of marketing activities.

Analytics & Reporting

• Produce regular reports on digital campaign effectiveness, social media engagement, website traffic, and paid media ROI.
• Use insights to recommend data-driven improvements.

Essential Skills & Experience

• Minimum 2 years’ experience in a digital marketing role, preferably within professional services and ideally across both B2C and B2B.
• Demonstrated success in managing paid social advertising campaigns.
• Strong skills in website CMS (e.g., WordPress), email marketing platforms, and Google Analytics.
• Proficient in managing tasks and projects using tools like Monday.com.
• Excellent written English and visual content skills.

Desirable Skills

• Experience in a law firm or regulated environment.
• Working knowledge of Adobe Creative Suite or Canva.
• Familiarity with CRM and marketing automation platforms.
• Experience managing intranet platforms or internal comms tools.

Personal Attributes

• Organised, self-motivated, and detail-oriented.
• Proactive and collaborative with a problem-solving mindset.
• Comfortable working in a fast-paced, professional environment.

Benefits

• Flexible hybrid working
• Competitive pension scheme
• Friendly and supportive team culture
• Opportunities for learning and development

Talent Fox recruitment are delighted to be managing this process, please apply via this advert to be considered.