Digital Marketing Manager

Ecotricity Smart Grid provides a route to market for grid scale and distributed energy resources via our in-house developed asset flexibility platform and optimiser. These will typically be storage, renewable technologies and aggregated demand side response from domestic and business sites.

At the heart of Ecotricity Smart Grid is our flexibility platform and optimiser, Ecolibrium.

This in-house developed software constantly selects between multiple revenue streams, according to their flexibility potential so as to maximise revenue.

The role will support development of these customer and market insights and represents a unique opportunity to be part of a rapidly expanding industry in a fast-paced environment.

An introduction to the role:

As the Digital Marketing Manager at Ecotricity Smart Grid, you will be a crucial member of our Commercial Team. You will be specifically focused on supporting our business development efforts with a broad remit and agency to drive impact in your role. This role is critical for supporting the company’s growth objectives, driving awareness of our technology and products in the battery energy storage sector and increasing adoption of our unique technology.

The Digital Marketing Manager will work closely with our Business Development Manager and lead on market research activities, support the product marketing strategy, and be responsible for both go-to-market and lead generation activities. We are looking for someone who thrives on responsibility and actively seeks out new leads and business opportunities, enjoys developing and nurturing customer relationships, and building long-term strategic partnerships and brand equity.

Essentially, we are looking for an all-round marketing superstar! Someone who is experienced in PR & events, is customer facing, sales-opportunity focused and excited by a challenge. If you’re ready to roll your sleeves up and embark on an exciting new adventure into the world of renewable energy innovation - this is for you.

The position is full time based in Stroud and will benefit from training. This is a hybrid position, based mostly from our main office, with the opportunity to work from home two days per week. The role will provide numerous opportunities to travel to both events and customer/partner sites across the UK.

You can expect to be delegated responsibility at an early stage and will have a real opportunity to progress as the company scales. This role is ideal for an articulate, creative, organised and enthusiastic applicant who is keen to grow with an impact-led organisation.

Core Responsibilities:

Ownership of the marketing funnel to generate and nurture marketing leads through a combination of in person events, PR and digital marketing activities.

• Manage and deliver annual national events schedule.
• Manage and deliver an annual PR calendar, including writing and coordinating press releases.
• Maintain all social media platforms and the Ecolibrium website.
• Manage all SEO, google ads and all web search related activity.

Create professional business development and sales materials to support lead generation and sales activities. Conduct market analyses to identify trends, customer needs and understand competitive landscapes. Use this information to influence our marketing & communications strategy & to educate internal stakeholders across the business.

About You

• You’re a doer. You see a problem and you want to solve it.
• You’re a positive person who always seeks out new opportunities, even amidst a challenge.
• You’re a professional. You treat people with respect and kindness.
• You have a keen eye for design and detail.
• You’re comfortable analysing data and you use it to help understand your audience.
• You’re a collaborator and enjoy working with people from all walks of life.
• You're passionate about our energy system, and care about the world around you.

​Essential Skills

• At least three years’ experience working in Marketing (or equivalent BD with Digital Marketing focus). You need to have the confidence and understanding to autonomously manage the marketing function of a small, but highly ambitious and rapidly evolving team.
• Experience with HubSpot, or an equivalent CRM platform to drive lead generation activities.
• Experience managing and delivering events and PR coverage.
• Experience managing social media platforms & a company website to manage and optimise lead generation.
• Strong digital marketing skills and experience with market research techniques.

Desirable Skills

• Experience setting up efficient and automated marketing funnels within CRM platforms.
• Experience working with technical teams and Engineered products/projects.
• Experience working in a start-up and/or scale up environment.
• Experience working in the BESS, or within broader renewable energy.
• Understanding, or experience of, the start-up and scaleup growth journey.

What's in it for you...

• Healthcare plan, life assurance and generous pension contribution
• Volunteering Day
• Hybrid Working
• Various company discounts (including shops, gyms, days out and events)
• Holiday of 25 days (plus bank holidays) & ability to buy/sell days
• Cycle to work scheme, car pooling and onsite parking available

As a valued member of the team, you will be supporting the Group Environmental Policy and its associated sustainability objectives and targets.

Flexibility statement

The fast moving nature of the company's business means that from time to time you may be asked to perform duties or tasks outside of your original job description on an ad hoc basis. This allows the company to use its people in the best possible way at all times and helps the employees to make their contribution in a changing environment.

Ecotricity is Britain's greenest energy company. When we started back in 1995, we were the first company in the world to provide a new kind of electricity - the green kind.

Our mission was, and remains, to change the way energy is made and used in Britain - by replacing fossil fuels with clean, renewable energy.

We don't just supply green energy, we use the money from our customers' bills to make it ourselves too - we build windmills, sun parks and green gasmills in Britain. We call this turning 'bills into mills'. Some of our biggest achievements to date include building Britain's first megawatt windmill and the country's first grid-scale sun park, as well as building our first green gasmill, generating 100% green gas from a source that we will never run out of grass.

We don't just focus on energy though- we built the Electric Highway, Britain's leading network of electric vehicle charging points; we helped Forest Green Rovers become the greenest football club in the world; and we launched Britain's greenest mobile phone service, Ecotalk, where they use the money from their customers' bills to protect and regenerate Britain's lost rainforests.

Ecotricity is an equal opportunities employer and is committed to providing equality for all.