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A global B2B financial services provider is seeking a Digital Marketing Manager to define and lead the digital strategy across social media, SEM, SEO, website, and email marketing.
Responsibilities:
- Define and lead the digital strategy across social media, SEM, SEO, website, and email
- Own SEO performance, ensuring content and digital assets are fully optimised
- Track and analyse website performance to drive continuous improvement
- Support marketing automation migration
- Partner with Data & Insights team to ensure actionable digital marketing workflows
- Plan and execute digital marketing activities, including SEO/SEM, social media, website, and email marketing
- Use analytics to understand customer interactions across channels, optimizing conversion points and user funnels. Map out the customer and user journeys, identifying key touchpoints and areas for improvement
- Work with the wider Marketing team to execute and manage the recommended paid search and social activity to support brand development
- Track and evaluate the performance of digital marketing activities (email, search and social) to continually optimise results
- Define guidance and best practices for the Marketing teams to ensure digital content is developed and leverages keyword research that will positively influence search engine rankings
- Champion best practice, capture learnings, standardise reporting and support regional marketing teams with their activity as appropriate
Requirements:
- 5+ years experience in hands-on digital marketing experience
- Professional / Financial services experience preferable
- Demonstrate strong expertise in LinkedIn, SEO, and website management
- Experience with A/B testing, nurturing and campaign analysis
- Comfortable writing copy for social media, emails, landing pages
- Excellent attention to detail
- Ability to work across multiple projects whilst maintaining high standards
- Strong communicator
- Able to demonstrate understanding of marketing planning
- Shows curiosity to learn from others and seeks best practices ideas to make improvements
- Eligible to work in the UK
