Digital Marketing Manager

Job Title: Digital Marketing Manager @ Transport Brand

Location: Central London (3 days in office / 2 remote)

Job Type: Full-Time, Permanent

Salary: £40,000 - £45,000

This is a fantastic opportunity to join a nationally recognised transport and travel brand as their Digital Marketing Manager, leading campaign activity across app and web during a major year of brand focus and digital growth.

You’ll play a strategic, cross-functional role, leading the analysis, optimisation, and continuous improvement of digital campaigns (across app, web, and social) with a strong focus on ROI, customer engagement, and digital innovation.

While you won’t be hands-on in campaign setup or media buying (managed by a trusted agency), you’ll own the digital performance narrative: scrutinising plans, interpreting data, and working closely with internal teams and media partners to drive results.

Key Responsibilities:

• Collaborate with internal teams and external media agencies to review and optimise digital campaign performance across paid social, search, display, and app marketing.
• Use tools such as GA4, Google Tag Manager, and MMPs (e.g. Branch) to interpret campaign performance and inform strategy.
• Lead and coordinate campaign testing, reporting, and performance reviews, going beyond the dashboard to challenge and improve.
• Provide strategic input across app, website, and social media campaigns, ensuring alignment with wider brand and customer objectives.

Skills & Experience Required:

• Well-rounded digital marketing experience across multiple platforms (e.g. Meta, TikTok, Google Ads)
• Strong ability to analyse digital performance data and work with media partners to improve results.
• Solid understanding of media mix, attribution, and campaign optimisation- especially in paid media and app/web-based marketing.
• Familiarity with tools like GA4, GTM, and mobile measurement platforms (MMPs).
• Commercially minded, collaborative, and confident in leading data-driven discussions to challenge and shape agency plans.
• Experience in ecommerce, ticketing, or app-led businesses is a plus.

Why Apply?

• Key role during a landmark year for the brand
• Supportive, forward-thinking digital & marketing team
• Opportunity to shape strategy while staying hands-on

If you would like a confidential chat about this role or your next career move, then please get in contact with: [email protected]

Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/