Digital Marketing Manager

MQ champions and fund world-class research to transform the lives of everyone affected by mental illness. By connecting scientists with supporters, together we strive to understand mental health, improve treatments and prevent mental illness.

ABOUT THE ROLE

As Digital Marketing Manager, you will be responsible for implementing MQ’s digital marketing strategy to increase supporter engagement, fundraising outcomes and brand visibility. This includes leading on digital advertising (Meta and Google), website management, email marketing, and analytics, ensuring all digital touch points are optimised for performance, accessibility, and compliance.

This is a high-impact role that offers the opportunity to make a real difference to MQ’s marketing and fundraising efforts, and ultimately, to the future of mental health research.

Here's a summary of your key responsibilities:

• Strategically manage channels including Paid Search and Paid Social Media to optimise against and meet defined KPIs and performance metrics such as CPC, CTR, impressions, and conversions.
• Develop digital marketing strategies and leverage digital channels to accomplish campaign goals and new project campaign launches.
• Track and report performance metrics to optimise all digital campaigns for campaign success.
• Managing budgets and optimising spend to maximise reach and conversions.
• Website management, including monitoring and improving user journeys through the website, monitoring analytics platforms such as Google Analytics to understand behaviour.
• Optimise website content for Search Engine, AI and Answer Engine Optimisation.
• Manage email marketing campaigns, including planning, targeting, set-up, testing, execution, reporting and optimisation. (Mailchimp).

For more information please see the application portal: https://hr.breathehr.com/v/digital-marketing-manager-41999

ABOUT YOU:

This role is for you if you are self-motivated and an experienced digital marketer. You'll need to have experience with Google Ads, Meta Ads and other digital advertising channels, as well as email marketing through Mailchimp and website management using Wordpress or other CMS. 

Experience with Blackbaud/NXT is a bonus.

WHAT WE'RE OFFERING YOU:

In return, we offer a great working experience within a friendly team. Hybrid working (in the London office Mondays and Tuesdays, with the remaining days from home). We are located near Barbican Tube.

£40k-£43k per annum depending on experience.

Plus, we offer lots of generous benefits and training opportunities.

We're a Sunday Times Top Company to work for.

HOW TO APPLY:

Please submit your CV and covering letter through the application portal: https://hr.breathehr.com/v/digital-marketing-manager-41999