Who We Are
Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.
With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally's will own and/or manage 15 casinos across 10 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana.
Well, what about the team?
As a Digital Media Manager you’ll be managing a team of 3+ and working closely alongside the Head of Paid Media to ensure the effective running of our campaigns and implementation of our overall acquisition strategy.
The Paid Media team sits within the Acquisition & Digital team. Our primary focus is to acquire new players to each of the websites and apps that sit within Bally’s Interactive’s UK portfolio. In addition, we also support in the planning and buying for upper funnel campaigns and campaigns that target existing customers in paid environments. We are a highly ambitious team and are always striving for the best performance possible using the most efficient processes. Working as a team and in collaboration with the leading companies in this continuously evolving sector we learn, we share, and we grow together.
You will lead a team responsible for planning, executing, optimising, and analysing campaigns across various paid media channels, including social, programmatic (display and native), video, and direct buys. A comprehensive understanding of these channels and their impact on overall acquisition activity is essential. We are particularly seeking someone with a strong background in Programmatic (Display and Native) and app networks as this is a key focus area for growth in 2025.
So, what will you be doing?
- Monitoring our Customer Acquisition Cost (CAC) across Paid Media for a selection of brands ensuring this is in line with acquisition-wide targets.
- Formulating, communicating, and executing Acquisition campaign strategy, with a specific focus on our Programmatic (Display and Native) campaigns and app networks.
- Maintaining existing 3rd party relationships (publishers, partners, agencies) and create new ones, to help optimise and enhance our campaigns.
- Negotiating deals with media owners/publishers/providers.
- Guiding the team on troubleshooting live campaigns and be an ambassador for data-driven decisions.
- Ensuring accuracy of the reporting of campaign results.
- Collaborating across the whole Acquisition & Digital team to share knowledge, and pinpoint when information will be useful to other departments.
- Working with the design team to ensure creative work is correctly prioritised and meets the campaign needs.
- Keeping up to date with the latest developments in the industry and understand how these will affect our campaigns.
- Ensuring every live creative and landing page is compliant with the latest regulations from the governing bodies for each territory, as well as the ASA and CAP code in the UK.
- Managing a team of 3+, including conducting annual performance and development reviews with each team member.
- Training new team members to a high standard.
- Mentoring and support current team in both their day-to-day roles as well as their personal and professional development.
- Creating a positive can-do atmosphere within the team and motivate them to reach, or exceed, our marketing targets.
- Reviewing tools used by the team to ensure they are suitable, effective, and meet the team’s needs.
- Ensuring timely distribution of information within the team to keep everyone up to date with priorities.
And what are we looking for?
- Possess experience running and optimising Programmatic (Display and Native) campaigns.
- Have people management experience, ideally of a team of 2+.
- Possess working knowledge of Programmatic advertising platforms, Google Campaign Manager or similar ad server, and AppsFlyer or similar mobile measurement platform.
- Have excellent communication skills, both written and verbal.
- Be highly focused, organised, and proactive with the ability to motivate a team.
- Have excellent knowledge of Excel and pivot tables
- Be a data driven decision maker.
- Have strong analytical and problem-solving skills.
- Have the ability and desire to continually drive process improvement.
This Is What You'll Get
Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer:
- Annual leave
- Annual bonus
- Pension plan
- Health insurance
- Company share scheme
- Volunteering days
- Home office allowance
- Wellness or Gym allowance
DNA / Values
At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!
We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.
Equal Opportunities
At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions. Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower.
We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.
