Digital Media Specialist

Role: Digital Media Specialist – Global

Brand: Austen & Blake

Location: London (Hybrid)

Reporting to: E-commerce Manager

About Our Group Company

Neve Jewels Group is a UK-headquartered, digital-first jewellery company redefining modern luxury through made-to-order design, ethical craftsmanship, and global e-commerce across its brands: Diamonds Factory, Austen & Blake, and Sacet.

About Our Brand

Austen & Blake is a premium jewellery brand offering bespoke and made-to-order engagement rings, wedding rings, and fine jewellery. Known for its design expertise, personal consultations, and craftsmanship, Austen & Blake serves customers through a combination of digital touchpoints and physical showrooms.

This role supports Austen & Blake’s continued global growth, with a strong focus on performance marketing across English-speaking markets.

Neve Values

• Celebrate the Moment – We honour life’s milestones by creating meaningful, joy-filled jewellery experiences

• Customer-Centric Approach – Every decision starts with our customer, delivering personalised service at every step

• Earn Trust and Respect – We build trust through honesty, care, and respect in all relationships

• Experience-Led Innovation – We blend tradition and innovation to enhance every jewellery experience

• Empathy for People and Planet – We act with compassion, sourcing ethically and operating sustainably

About the Role

Reporting to the E-commerce Manager, the Digital Media Specialist will help define, implement, and optimise the paid media strategy to grow Austen & Blake as part of the Neve Jewels Group.

This is a hands-on, performance-driven role with ownership of day-to-day execution across paid channels, supporting the evolution of Austen & Blake from a successful business into a global brand.

This role suits someone who thrives in a fast-paced, evolving environment and enjoys building structure, process, and clarity where it does not yet exist.

How you’ll contribute / what you’ll be doing

Paid Media Strategy and Performance

• Support the planning, execution, and optimisation of paid media strategy across Paid Search, Paid Social, and emerging channels

• Monitor total online and offline performance and guide teams daily to improve digital marketing outcomes

• Optimise bid strategies, creative performance, product feeds, ad copy, and account structures

• Own day-to-day campaign planning and execution to drive revenue growth and efficient COA

• Support the expansion and scaling of Paid Social in collaboration with internal teams and agencies

Campaign and Creative Management

• Own the creative workflow, ensuring briefs to design and copy teams are clear, accurate, and timely

• Coordinate campaigns across internal teams and external partners

• Provide performance feedback on creative and copy to improve tone of voice, messaging, and conversion

• Review PPC ad copy regularly to ensure brand alignment, seasonality relevance, and consistency with site updates

Collaboration and Brand Growth

• Work closely with SEO teams to build a strong Total Search partnership

• Collaborate with agencies and internal stakeholders to support the evolving Austen & Blake brand direction

• Partner with development teams to identify and resolve technical issues impacting campaign performance

• Work cross-functionally with Digital, Design, CRM, PPC, Retail, and international teams to ensure alignment

Reporting, Analytics and Insight

• Track and manage paid media spend monthly to monitor COA and inform strategy

• Develop clear, insightful reporting to communicate performance and opportunities

• Support the Digital Marketing Manager in establishing consistent performance tracking across agencies and in-house teams

• Use data and insight to translate findings into actionable improvements

What success looks like

• Consistent improvement in paid media performance across revenue, efficiency, and growth metrics

• Clear ownership and accountability for paid media execution and optimisation

• Strong collaboration across internal teams and external partners

• Improved clarity, structure, and process across paid media operations

• Paid media activity that supports Austen & Blake’s global brand growth ambitions

Where this role might not be a good match / What this role isn’t

• This is not a purely strategic or hands-off role

• This role is not suited to someone uncomfortable managing day-to-day campaign performance

• This is not a role for those who prefer fixed processes in slow-moving environments

• This is not a position with narrow channel ownership without cross-functional collaboration

Requirements / Who we’re looking for

Knowledge and Experience

• 2–3 years of hands-on digital media experience, ideally within SEM for retail or e-commerce

• Strong understanding of digital marketing KPIs with the ability to turn insight into action

• Experience managing large-scale budgets across multiple geographies

• Proficiency in platforms such as Google Ads, Meta Ads, and keyword tracking tools

• Experience working with external agencies and international teams

• Working knowledge of GA4, Looker Studio, or equivalent analytics tools

• Familiarity with project management tools such as Asana

• Strong written and verbal communication skills

Benefits / What we offer

• Join a fast-growing business where your contributions matter and your ideas are valued

• Work in a supportive, transparent environment that encourages innovation and excellence

• Hybrid working based from our Hatton Garden office

• Flexi hours – start between 8am and 10am, finish between 4pm and 6pm

• Comprehensive Vitality private healthcare

• An extra day of leave for your birthday

• Access to Perkbox discounts and wellbeing benefits

• 25 days annual leave plus bank holidays

• Enhanced maternity and paternity leave

Next steps

If your application is successful, you’ll receive an initial phone screening call with our Talent Acquisition team, followed by interviews with the hiring manager and selected stakeholders. You’ll receive feedback after each stage.

Due to high application volumes, we can only respond to shortlisted candidates.

We are an equal opportunity employer and encourage applications even if you don’t meet every requirement.

Our Commitment to Diversity and Inclusion

Austen & Blake is committed to providing a work environment that supports, inspires, and respects all individuals. We do not discriminate based on gender, race, colour, religion, age, disability, belief, sexual orientation, or marital status.

Discover more about life at Austen & Blake by following our LinkedIn page and social channels.

Website: www.austenblake.com

Social: @austenandblake