Digital Optimisation Consultant

Digital Optimisation Consultant – 12 Month FTC

• This role offers the opportunity to shape and deliver NFU Mutual’s digital optimisation roadmap.
• Deliver customer-centric digital solutions in a dynamic, forward-thinking environment.
• Hybrid role with 80% homeworking and 20% in Stratford-upon-Avon

About the role:

At NFU Mutual, we’re on a journey to transform the digital experience for our customers. We're looking for a passionate and driven Digital Optimisation Consultant to join our team on a 12-month fixed term contract to help deliver an ambitious website optimisation roadmap and develop high-performing digital experiences across our online platforms.

As a key member of our Digital Optimisation team, you’ll work closely with stakeholders across the business to drive performance, improve customer journeys, and deliver measurable ROI on digital initiatives. From shaping the optimisation roadmap to implementing data-driven changes on our websites, you’ll play a central role in ensuring our platforms exceed expectations for both users and the business. You’ll partner with the Digital Optimisation Lead, to shape and deliver the optimisation roadmap, focused on enhancing sales, service, and claims journeys. You will support the delivery of website development projects that align with business goals—on time, on budget, and to regulatory standards, using insights from internal and external data to analyse digital customer journeys and drive continuous optimisation.

You will manage and update content through our Content Management System (CMS), including testing and reporting to ensure performance against KPIs. You’ll troubleshoot website issues and work with third-party suppliers to implement effective solutions. You’ll support the delivery of digital campaigns in collaboration with agencies and the marketing team, ensuring all releases and website content meet accessibility, compliance, and security standards.

About you:

You’re a collaborative team player who thrives in a supportive, cross-functional environment. Naturally curious, you’re driven by a desire to explore, understand, and continuously learn—always seeking out ways to improve both processes and outcomes. You have excellent stakeholder management skills and have the proven ability to prioritise a heavy workload.

You’re also highly organised, with the ability to manage your time, tasks, and resources effectively to meet goals and deadlines.

To join our team, you will ideally have.

• Experience working with a Content Management System (CMS) such as Optimizely or WordPress (desirable, not essential)
• A basic understanding of HTML
• Knowledge of SEO best practices, particularly for on-page optimisation
• An awareness of current industry technologies and a willingness to adapt to new tools and trends

At NFU Mutual, we support an inclusive workplace and value all the differences that make us unique. We celebrate the creativity and innovation that comes from diverse perspectives and experiences and share a common vision of doing the right thing for our customers and employees.

We recognise that some candidates may experience barriers during the recruitment process. So, we encourage candidates to discuss any adjustments or accommodations they need to be the best they can be throughout our recruitment process.

We're proud to be a Disability Confident Employer, a Race at Work and Women in Finance Charter signatory and welcome applications from people of all backgrounds, regardless of age, ethnicity, disability, neurodiversity, gender, religion, marital status, sexual orientation, or socioeconomic background.

Benefits and Rewards:

When you join our team, you can expect a supportive culture and an attractive range of rewards and benefits including:

• Salary up to £45,000 depending on experience
• Annual bonus (up to 17.5% of salary)
• Contributory pension scheme, up to 20%, including your 8% contribution
• 25 days annual leave + bank holidays + buy/sell/save holiday trading scheme
• A Family Friendly policy that helps you balance your work and family responsibilities
• Access to savings at High Street brands, travel and supermarkets
• £20 contribution to a monthly gym membership – subject to T&Cs
• Health and wellbeing plan - cashback for dentist, opticians, physio and more
• Access to voluntary benefits, including health assessments, private medical insurance and dental insurance
• Employee Volunteering - volunteer in the community for one day each year
• Unlimited access to Refer a Friend £500 bonus scheme
• Life Assurance cover of 4 x salary
• Employee discounts of 15% on a range of NFU Mutual insurance policies.

Working at NFU Mutual:

We’re one of the UK’s leading general insurance and financial services companies. For over 110 years we’ve put our customers at the heart of everything we do. Our people are just as important to us.

We pride ourselves on being “a great place to work” and our Gallup Exceptional Workplace 2025 award was not only awarded with Distinction but also named us as the first UK-based company to receive a Gallup Exceptional Workplace for ten years in a row. We are also the only Insurer to feature in the LinkedIn Top 15 Companies 2025 list of ‘Best midsize employers to grow your career in the UK’, the Glassdoor Best Places to Work UK List 2023 and 2024, and were recognised as a certified UK Top Employer by the Top Employers Institute in 2023, 2024 and 2025.

We offer a supportive culture where we empower and inspire our people to perform, offer them opportunities to grow, and recognise and reward their contribution. Our people are proud to work for a company that respects them and their communities, and they trust us to be financially sustainable, so we are successful now and in the future.