Digital Planning Account Director

Digital Planning Account Director- Integrated Agency

Salary: £55,000 to £65,000 plus benefits

Location: London

Permanent position- 3 days in the office per week

A multi-award winning, global PR led marketing agency in London is looking to establish and grow a new Marketing Services division and they are looking for Digital Planning Account Director to lead that growth. This is a key role and will be responsible for the strategy, growth and operations for global digital marketing services.

The agency specialises in working with B2B clients in the tech sector- IT, telecomms, technology, fintech, cybersecurity and more.

You will translate complex client objectives into actionable digital strategies and workflows, moving between business development and client onboarding

This is a core role in a newly created digital division making it a rare opportunity to be part of something significant from the very early stages. It will be fast paced with great opportunities to learn, progress and grow

Key Responsibilities:

• Develop and deliver data-driven digital marketing strategies for global B2B technology clients across a diverse range of channels- Paid Social, PPC, Display, SEO, content and more
• Act as the Digital Lead for the agency, providing expert council and thought leadership to senior client stakeholders
• Identify new opportunities for digital growth within existing accounts. You will also contribute to identifying new business, including pitching to new clients
• Build detailed projects plans, realistic budgets and resourcing plans for global digital initiatives (product launches, always on campaigns, brand awareness drives)
• Proactively identify and navigate risks, ensuring contingency plans will be in place for global rollouts
• Demonstrate a deep understanding of Paid Social (Meta, LinkedIn, Tik Tok etc) and PPC (Google Ads, Microsoft Ads)s, with a proven record of driving performance for B2B tach clients
• Oversee the media planning and activation teams. Ensuring the strategies are optimised for performance and aligned with your clients KPIs
• A strong track record of developing and delivering digital strategies designed for digital brand building across international markets
• Serve as the primary strategic contact for key client relationships

Experience Required:

• At least 8 years experience in executing digital strategies in an agency environments
• Experience working with B2B technology clients is essential
• Proven experience building project strategies, detailed budgets and resource allocation plans for complex digital campaigns
• Well versed with Paid Social, PPC, content marketing and digital brand building
• Strong understanding of SEO, content marketing, analytics and CRM/automated campaigns
• Strong communications, presentation and interpersonal skills. You must be comfortable working with stakeholders across all levels
• An analytical mindset, comfortable with data interpretation, performance reporting and using insights to drive strategic decisions