Digital Website Manager

The company

At Fora, we're fueled by a desire to enhance the way people work. We're here for the progressives, the forward thinkers, the status quo-challengers, the creators and the innovators. With signature hospitality, a likeminded community of members and a re-energising wellness experience, Fora takes the grind out of daily work-life, so members can focus on what's important - working productively, healthily and happily.    

Our journey began over 20 years ago, when we opened our first location on London's City Road. Since then, our collection has grown to over 60 distinctive workspaces across London, the UK and Germany, totaling 3.2 million sq ft of real estate. And in the last two decades we've welcomed nearly 30,000 members through our doors and boast market-leading retention rates. 

As a trusted workspace provider for teams of all sizes, from established brands to new ventures, our uniquely designed, flexible office spaces come with a range of exceptional on-site amenities and a dedicated Member Experience team to take care of all the day-to-day details. Ocado, The British Fashion Council and Pangaia are just some of the businesses who call a Fora workspace home.  

Fora is part of The Office Group, backed by Blackstone and Brockton Capital. We have ambitious plans to expand our collection of workspaces in the future, pioneering industry change through our conscious design and construction practices, and creating workspaces that empower our members to work in their own unique way. 

The Role

We're looking for a customer focused Digital Website Manager, to help drive the marketing performance of our customer facing websites and other digital properties.

The Digital Website Manager will be responsible for developing & executing our web-based acquisition and retention customer journeys. We're looking for someone who is customer focused, skilled at digital delivery, and has a strong understanding of front-end web tools and strategies.

You will be commercially and strategically motivated, with a keen eye for B2B and B2C service offerings and customer journeys and have an innovative mindset.

The Digital Website Manager will be a natural collaborator, who can align with the in-house technology delivery team, and build close & effective cross-department relationships with colleagues across the business.

Website Management

• Work with internal and external teams to build & enhance a sector leading IA and UI
• Work with the Digital Product Owner and our technical teams to help shape UX
• Build new journeys, sections and pages of the website using the CMS
• Work with wider teams to develop effective organic search strategies, encompassing technical and content performance
• Ensure existing journeys and content areas are up-to-date and accurate (from both a brand, consideration, and customer perspectives)
• Monitor and report on website performance using analytics tools, agreed KPI metrics and user behaviour analysis 
• Use analytical tools to identify and deliver improvements through CRO, A/B testing, and optimised user experience
• Work with the owners of other systems and platforms in our tech environment to ensure seamless data flow and integration
• Work with the Technology delivery team to define new functional areas, writing user stories, and UAT requirements
• Assist in the definition of sprint prioritisation, and backlog refinement requirements
• Produce detailed and tactical-led requirement documentation

Marketing & Commercial Delivery

• Help inspire the business to deliver digital development plans that drive growth and engagement
• Attend all stand-ups (marketing and technical), taking ownership for communicating features from the marketing / commercial roadmap
• Validate and verify requirements to ensure buy-in and approval by appropriate stakeholders along the delivery journey

• Minimum 3-5 years' experience in Product/Marketing teams dedicated to acquisition and retention customer journeys
• Experience managing website content and user-journey enhancements, aligned to core KPI and performance metrics
• Delivery in a cross-functional multi-disciplinary team environment
• Strong experience & understanding of Marketing Technology and Digital environments
• Advanced user of productivity tools, with good experience of sprint-based ways of working
• Good CRO experience, ideally within a B2B environments
• Customer Journey Analysis across multiple audiences and products
• Some experience of UX and Wireframing for cross-device pages and journeys (especially using Figma)
• Front-end CMS experience, ideally with a knowledge and understanding of Headless CMS (Sanity an advantage)
• SEO (technical and content) - core understanding
• Google Analytics - data point gathering and customer journey/campaign analysis/impact

At The Office Group, we know that  work isn't just about working. We offer all of our employers a fantastic range of benefits, including;

• Flexible working hours
• Hybrid working - 4 Days in the office. 1 day WFH
• 28 days annual leave
• Birthday Leave
• 2 weeks work from anywhere
• Annual leave purchase scheme
• Healthshield
• Study support
•  5% Pension scheme
• Life Assurance
• Discounted Gym membership
• Season Ticket Loan
• Cycle to Work Scheme
• 25% Discount at Fora Cafes