Director of Audience Insight (Quantitative)

Location: Bath (remote possible on application)

Contract: Mat Cover, part-time (3-4 days a week, minimum 9 month contract)  

About Dialect:

We're an integrated creative agency specialising in consumer tech and gaming. Audience research is central to our work and a key part of our USP, it helps the whole agency understand people more deeply. We blend human and machine intelligence with a unique mix of big data, qualitative research, and psychographic insight to connect brands with audiences in a way that feels real. Our clients include Logitech, Ubisoft, NVIDIA, ASUS, Steinberg, Yamaha, Red Hat, and Nokia.

About the role:

We’re looking for an experienced researcher or data specialist to join our team on a maternity cover contract, stepping in for our Head of Research. This is a rare opportunity to lead and shape high-profile audience research projects at a pivotal time in the agency’s growth.

We’re open to candidates from two key backgrounds:

• A seasoned researcher ready to make their mark in a small but growing team, or
• An ambitious researcher looking to step into their first leadership role, ready to stretch themselves and take on new responsibilities.

You’ll play a hands-on role in shaping the future of our Insights division at Dialect. For the right person, this is an exciting chance to contribute strategically, drive innovation, and influence how audience understanding is embedded across the agency.

We’re looking for someone who brings:

• Strong quantitative research experience (qualitative experience a bonus)
• A background in marketing, media, or advertising
• A passion for innovation and pushing research thinking forward

Should the maternity cover position be successful, there’s a strong vision for this role to evolve into a permanent position, working alongside our returning Head of Research in a co-leadership capacity.

What’s exciting about the role: 

As audience behaviours rapidly evolve in a post-AI, multi-platform world, this role is pivotal in helping Dialect stay ahead of the curve. You'll lead the charge in deepening our understanding of our audience and evolving our insight products. 

You’ll be more than just a researcher, you’ll be a strategic partner at the heart of the action. This role offers the chance to stretch beyond traditional research boundaries, working across disciplines to turn insight into creative, media, and strategic impact. It’s an exciting opportunity for someone who wants to broaden their horizons and see their work come to life in bold, visible ways.

Overview of key duties and responsibilities:

•  Lead on the delivery of all insight pieces on accounts you are responsible for
•  Be at the forefront of department innovation and development 
•  Support insights for sales and new business development (in collaboration with our sales team) 
• Manage junior members of staff, providing training and mentoring 

Our principles

Our core company values are the essence of who we are as a business. We are committed to building a workplace where our team enjoys a positive work/life balance, feels safe and are confident to speak out about their mental health and know we will be there to support them.

Personal specification:

Essential requirements:

• Expert knowledge of quantitative research tools, techniques, and methodologies
• Understanding of digital marketing and media
• Strong analytical thinking and data interpretation skills
• Proven experience writing high-quality reports and articles
• Ability to translate audience research into strategic insights by turning data into clear, actionable stories
• Skilled at building audience profiles using multiple data sources
• Comfortable with market and competitor research when needed
• Able to present findings to clients and stakeholders, including senior executives
• Skilled at interpreting client briefs and crafting compelling, strategic pitch proposals.
• We're looking for someone with strong sales instincts, who can confidently respond to new business opportunities, shape a clear point of view, and develop persuasive proposals that win work.
• Strong experience in managing research suppliers and monitoring costs/budgets 
• Confident leading and developing team members 
• Someone with an appetite to experiment and innovate with the latest research tools 
• Ability to work with and collaborate across disciplines, from strategy, to creative to media 
• Proficient in standard quant tools e.g. Excel, G Sheets, SPSS/R/Python, Tableau, or survey platforms (e.g. Qualtrics)
• Must be aware of and adhere to data protection / GDPR compliance 

Preferred Requirements:

• Strong knowledge of qualitative research tools, techniques and methodologies 
• Ideally a professional or personal knowledge of gaming and tech 
• Experiences using data analytics tools such as BrandWatch, SEMRush, GWI, AdClarity, and others
• Strong experience in brand tracking and audience segmentation  
• Past experience managing and growing a research team 

Key relationships

• Although you will have the autonomy to manage yourself, you will report directly into the co-founder of the agency and our COO 
• You will work very closely with our commercial sales director, Head of Creative and Head of Media. 

We value diversity and are committed to creating an inclusive culture where everyone is able to be themselves and reach their full potential. We are not as diverse as we’d like to be, but as we grow we want our people to be every bit as diverse and authentic as the audiences we create content for.

Our core values are:

Playfulness - We believe that play unlocks ideas and we take our work seriously (but not ourselves).

Trust - We do the right thing - even when no one is looking.

Kindness - We are always friendly, generous, considerate and honest with each other.

Determination - We are obsessed with being exceptional

Benefits

Flexible/Hybrid Working. We offer flexible hours and lots of opportunities to work from home – or wherever you happen to be!

Time Off. We don’t count holidays. We want you to be well rested and at the top of your game, that’s why we offer unlimited paid annual leave.

Wellness. Mental health is a top priority to us. We have a Mental Health partnership with Health Assured giving you access to therapy and counselling, and your immediate family access to a huge range of resources and we are continuously working towards creating a culture where people are confident to speak out about their mental health.

Connecting. We’re a social bunch here at Dialect. Team lunches/dinners, film club, book club, summer and Christmas parties are just a few of the things we enjoy as a team.

Growth. We encourage continuous professional development and exploration. We run lunch and learn sessions, quarterly performance reviews and have dedicated time each week for staff to focus on their professional development.

Recruitment process 

Our recruitment process will consist of three rounds

1. Short listing - based on CV and covering letter 
2. Online interview 
3. Research task ideally delivered face-to-face in our Bath office 

Application requirements 

Please submit your CV along with a covering letter or email that tells the story of why this role is the right next step for you, and why you’re the right person to take it on. We’re keen to hear what excites you about the opportunity and how your experience aligns with what we’re looking for.