Director of Brand, Marketing and Communications
Salary: Location dependent (see benefits section)
Job Type: Full time
Location: Hybrid working opportunity from the following IB (International Baccalaureate®) Global Centres: The Hague (Netherlands), Cardiff (UK) or Washington DC (US)
About The IB
If you're looking to work for a global organisation with a meaningful mission, and with colleagues all over the world, then the International Baccalaureate® (IB) may have the ideal opportunity for you! The International Baccalaureate provides world-class educational services to over 5,500 schools across 159 countries. A career at IB is not just a job; it’s an opportunity to work with an innovative world leader in education services and contribute to our 50-year mission of creating a better and more peaceful world. Apply now to join our global organisation where we empower our employees to thrive and make a difference.
About The Job
The Director of Brand, Marketing, and Communications at the International Baccalaureate Organisation (IBO) leads and oversees the planning, development, and implementation of IB’s brand vision to enhance IB’s global brand presence. The Director ensures that IB’s brand message is relevant and cohesive across all channels and audiences to advance IBO's mission of education for a better world and for human and planetary flourishing. This role is pivotal in driving brand, marketing, and communications strategies externally and internally, fostering awareness, growth, engagement, and action across IB’s diverse global communities.
The Director will lead a global team of marketing and communications professionals responsible for all aspects of brand, marketing and communications within strategic and product marketing, digital marketing, creative services, web strategy, media, public relations, and crisis management.
With a presence in over 150 countries and more than 6,000 IB World Schools worldwide and growing, the Director will play a key strategic role in expanding IBO's reach and impact, promoting its thought leadership, programs, services, and community initiatives to contribute to narrowing the learning gaps worldwide.
The Director will ensure that all marketing and communication activities are executed efficiently and effectively. This includes managing a circa $2-3M budget, tracking lead conversion and other performance metrics, and making data-informed decisions to optimise marketing efforts and resource allocation.
Responsibilities
- Develop global and local marketing and communications strategies which drive brand awareness with a focus on the growth of: 1) students engaging with the IB programmes and education philosophy; 2) education partners (schools, governments and systems) adopting the IB programmes and services; 3) professional development participation and engagement of IB, and 4) non-IB educators and global conference participation.
- Enhance Brand Reputation by developing and implementing strategies to strengthen the IBO's reputation for international education and pedagogical leadership. This includes maintaining consistent thought leadership and driving brand messaging, visual identity, and voice across all channels.
- Drive Marketing Efforts through strategies that promote of IB programs, services, and initiatives, collaborating with business units across the organisation, leveraging market research to identify opportunities and optimise campaigns for growth, retention, and engagement.
- Innovate Product Marketing by overseeing the marketing and localisation of IB's educational programmes and services to IB’s diverse stakeholder groups globally. Collaborate with the Education office to align value proposition with product features and benefits
- Expand Digital Presence by developing strategies that drive digital marketing efforts, including social media, SEO, content marketing, and online presence to enhance the IBO's digital footprint and engagement with target audiences.
- Driving effective internal and external communication including public relations, media relations, stakeholder communications, and crisis management all vital to developing compelling narratives that support the IBO's mission and vision. Develop of a global communications strategy with an emphasis on content strategy to drive global thought leadership, influencer communications and top tier media coverage. Develop and amplify the public voices of IB’s leadership (including the Director General), positioning them as influential and trusted thought leaders reflecting IB”s values in the global education space.
About You
- Degree (or equivalent level) qualification in Communications, Marketing, Public Relations or a related field is essential.
- Proven experience of leading the Marketing and Communications Strategy at Senior Leadership level for a global / matrix organisation with a 7 digit budget, with an understanding of diverse cultural contexts and international markets.
- Prior experience operating in a strategic leadership position requiring frequent stakeholder interaction at Executive and Board Level to advance organisational objectives.
- Knowledge of the global education market is highly advantageous.
- Strong understanding of SEO, SEM, social media marketing, marketing automation workflows, CRM integration for lead generation tools, lead scoring and segmentation.
In addition to your salary, we offer an attractive range of regional benefits including:
For Netherlands employees:
- Annual Salary in the region of EUR 133,699 – 167,123 (negotiable dependent on experience).
- Relocation support and work permit sponsorship available
- 30 days annual leave
- Flexible benefits allowance equivalent to 1.5% of Annual Salary to spend on benefits or as addition to salary
- Bicycle scheme
- IB Pension
- Life insurance 2x annual salary
- Travel and work from home allowance
- Health insurance allowance
- Disability insurance
For UK employees:
- Annual Salary in the region of GBP 99,289 – 124,111 (negotiable dependent on experience).
- 10% employer pension contribution with a 3% employee contribution
- Enhanced family friendly benefits
- 30 Days annual leave, plus public holidays
- Life assurance 4x annual salary
- Flexible working hours (Core Hours to work are 10am-12pm and 2pm-3pm), 37.5 hours per week
- Paid volunteering leave
- Excellent continuous professional development
- Flexible benefits allowance equivalent to 1.5% of Annual Salary to spend on benefits or as addition to salary
For US employees:
- Annual Salary in the region of USD 173,886 – 217,358 (negotiable dependent on experience).
- 10% employer pension contribution with a 3% employee contribution
- Enhanced family friendly benefits
- 30 Days annual leave, plus public holidays
- Life assurance 4x annual salary
- Flexible working hours (Core Hours to work are 10am-12pm and 2pm-3pm), 37.5 hours per week
- Paid volunteering leave
- Excellent continuous professional development
- Flexible benefits allowance equivalent to 1.5% of Annual Salary to spend on benefits or as addition to salary
Applications will be accepted until 27 August 2025.
We are committed to building a working environment that values respect, diversity, and compassion. The International Baccalaureate is proud to be an equal opportunities employer and we welcome applications from all suitably qualified applicants.
