Calo is a well-funded, hyper-growth international brand. We are scaling at an unprecedented rate, having rapidly expanded across the GCC and now bringing our revolutionary product to the UK.
We are looking for someone who is exceptional at Brand, Performance, Leadership, Content, and Unconventional PR—and has the track record to prove it.
Apply if you have experience in content marketing and scaling a high-growth DTC consumer brand in the UK.
About Calo
Calo is on a mission to make healthy living easy. Our app delivers highly personalised, chef-crafted meals to busy individuals, built through a unique combination of nutritional science, cutting-edge tech, and top-tier culinary expertise.
Since launching in 2019, we’ve expanded to six countries, last year we delivered ten million meals, and launched Grab & Go café concepts. The UK is our first Western market, and we are thinking big.
Calo’s ambitions to IPO within the next three years is now publicly announced, and the UK forms a huge part of that.
About The Role
As Demand Director – UK, you’ll lead the go-to-market strategy and execution across brand, performance, PR, content, and growth. You’ll inherit a strong team, giving you the freedom to focus on growth, performance, and high-level creative direction.
You will own the full UK marketing function. You’ll be given an annual budget—and full autonomy on how to spend it.
You’ll work alongside the UK GM and have support from the Global VP of Growth and the Global VP of Marketing.
Your priorities will be:
- Build a world class demand engine, full funnel acquisition marketing alongside innovative ai enabled lifecycle marketing for retention
