Director of Fleet Solutions

Boyden has been retained to assist in the appointment of a Fleet Solutions Director for Halfords.

Halfords Group plc has transformed from a £1.1bn cycling retailer into a £1.7bn motoring and cycling led business. In FY25, services made up over half of the Group revenue and B2B now contributes nearly a third. Supported by a vast network of garages, retail outlets and mobile vans, Halfords delivers an integrated product and services ecosystem dedicated to ensuring a lifetime of motoring and cycling across the UK.

Halfords Fleet Solutions, within the Garages division, provides vehicle maintenance, MOTs, repairs and comprehensive fleet management to many of the UK’s largest organisations. Leveraging Halfords vast national garage network, it focuses on maximising fleet uptime and delivering dependable, scalable solutions. Through a blend of organic growth and strategic acquisitions, Fleet Solutions has become one of the UK’s leading providers of fleet servicing, maintenance and support.

Supported by Halfords extensive national garage network, Fleet Solutions delivers a comprehensive range of services including vehicle maintenance, MOTs and end-to-end fleet management. Its focus is on keeping company vehicles on the road, improving uptime and supporting customers with reliable, scalable solutions.

Growth has been driven by a combination of strategic acquisitions and organic expansion, resulting in an industry leading physical and online platform that delivers compelling propositions to Fleet customers across the UK.

Nature and Scope of the Role

The Director of Fleet Solutions will be responsible for creating and delivering the three to five-year strategic plan for Halfords Fleet business, ensuring continued growth and operational excellence across the Garaging division.

The successful candidate will lead the commercial relationships for large company vehicle fleets, working closely with Halfords garage operations to deliver outstanding customer service and drive sustainable profitability.

This is a high-impact leadership role that requires a blend of strategic thinking, commercial acumen and operational expertise. The postholder will play a key role in shaping the future of Halfords Fleet proposition, building strong partnerships with major clients and positioning Halfords as the partner of choice for national fleet maintenance and servicing solutions.

Responsibilities

• Full P&L accountability for the Fleet businesses
• Oversee every element of the sales lifecycle from demand generation and conversion to account management and financial management
• Lead a total team of approximately 100 people incorporating sales, account management, commercial and trading analysis, customer services, marketing and process improvement
• Through your direct reports, inspire, guide and develop others, setting stretching targets, coaching and supporting delivery
• Deliver market share growth in all key areas of fleet, expanding the core business into new potential markets
• Grow Fleet to No.1 in the UK market within five years
• Create and develop strong connections and own the most senior relationships with key clients
• Be the industry leader for fleet business, taking positions in relevant industry bodies
• Lead interactions with Managing Directors and all internal stakeholders to support the divisional businesses and enable delivery of company strategy and plans

Key Skills, Attributes and Qualifications

• Ability to influence both internally and externally at the most senior level
• Ideally experienced within a similar fleet or automotive industry environment or with closely aligned B2B services experience
• Proven experience in a B2B leadership role encompassing marketing, sales, account management, P&L ownership and people leadership
• Strong strategic development capability
• High level of commercial acumen and trading experience
• Progressive career experience including relevant executive-level roles
• Demonstrates customer-first and client-first mindset
• Passionate, ambitious and driven to join a rapidly expanding business and team
• Self-motivated, enthusiastic and able to inspire others
• Skilled at building, leading and developing teams and culture
• Relevant bachelor’s degree or equivalent experience