Director of Sales and Marketing

Director of Sales & Marketing – Experiential, Immersive & Creative Production

We're working with a well-established experiential and immersive production agency as they hire a Director of Sales & Marketing to lead their full commercial function. This is a senior strategic role overseeing sales, business development, marketing, sponsorship, and the commercial success of their immersive events portfolio.

You’ll be responsible for driving revenue growth, elevating market presence, and ensuring all commercial teams operate as one cohesive engine. This includes leading the sales strategy, shaping marketing direction, and connecting the dots between Business Development, Marketing, Account Management, and the wider creative and production departments.

Responsibilites:

• Shape and deliver the company’s commercial and sales strategy, driving revenue growth across experiential builds, installations, and immersive events.
• Lead, mentor, and develop teams across sales, BD, and marketing, ensuring they work collaboratively toward shared commercial goals.
• Oversee the full sales pipeline – lead generation, pitching, proposals, negotiation, and closing – ensuring strong conversion rates at every stage.
• Build and maintain relationships with brands, agencies, venues, sponsors, tourism bodies, and cultural partners.
• Develop commercial packages for immersive experiences, including sponsorship models, pricing structures, group sales, and corporate hire opportunities.
• Work closely with creative and production teams to shape sellable concepts, ensure feasibility, and align commercial expectations with delivery.
• Own the marketing strategy, overseeing digital campaigns, social content, PR, paid activity, and CRM to support both brand awareness and revenue targets.
• Ensure marketing, BD, and account management are aligned, with clear handovers and a unified approach to client acquisition and retention.
• Use data, forecasting, and market insight to refine targeting, pricing, and campaign strategies.

About you:

• Senior commercial, sales, or marketing leadership experience within experiential, events, creative production, or a related sector.
• Strong track record of revenue growth, pipeline leadership, and building high-performing teams.
• Excellent communicator and relationship-builder with experience working across multiple stakeholder groups.
• Strategic, commercially sharp, and able to translate creative ideas into clear, sellable offerings.
• Comfortable in a fast-paced, hands-on, creative environment.