E-Commerce Amazon Advertising Manager

Company

Reed

Location

Liverpool, England, United Kingdom

Posted At

8/26/2025

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Description

E-Commerce Amazon Advertising Manager

Location: Liverpool - Hybrid
Competitive Salary £45k-£50k (depending on experience) + Bonus

This is a great opportunity for an experienced E-Commerce Amazon Advertising Manager to own and scale the Amazon advertising program end-to-end. Working for a successful retail brand, this role will involve planning, building, and optimising various Amazon ad formats to drive profitable revenue and improve key metrics such as traffic, conversion, TACOS/ROAS, and BSR. You will leverage testing and automation to deliver measurable improvements across product listings.

Reporting into Head of Digital.

Day-to-Day Responsibilities:

Strategy & Planning

Build ASIN/category media plans with clear TACoS/ROAS and contribution margin targets.
Forecast demand with Supply Chain to prevent out-of-stock situations during scaling and promotions.
Collaborate with Marketplace/Content teams on listing SEO, images, A+, and Stores to enhance CVR.

Campaign Management (Amazon Primary)

Create and manage SP/SB/SD structures including match types, portfolios, and placement adjustments.
Implement dayparting, budget pacing, and placement multipliers using platforms like Kapoq, Perpetua, Pacvue, and Teikametrics.
Harvest search terms and ASINs; maintain negative lists.
Coordinate promotional activities such as vouchers, coupons, and Store updates with media bursts.

Optimisation & Experimentation

Continuously optimise bids and budgets; refine queries, placements, and audiences.
Conduct A/B testing for creative assets, headlines, and Store pages.
Focus on improving rank on priority queries while maintaining efficiency.

Measurement & Reporting

Develop weekly dashboards to track Sessions, Unit Session %, CVR, BSR, Share of Voice, ROAS/TACOS, and Profit per SKU.
Link ad performance directly to P&L components like COGS, fees, and returns.
Present actionable insights and recommendations to stakeholders.

Compliance & Cross-Functional

Ensure adherence to Amazon advertising and content policies.
Work closely with Customer Service and Operations to address issues impacting CVR.

Required Experience & Skills:

2-4 years’ experience with Amazon Ads is essential (SP/SB/SD; DSP is a plus).
Demonstrated ability to deliver revenue growth at target TACOS/ROAS and improve BSR.
Proficiency in campaign management tools and rank/SEO tools such as Kapoq, Perpetua, Pacvue, Teikametrics, DataHawk, and Helium 10.
Strong skills in Excel/Sheets (pivots/lookups) and familiarity with BI tools (Looker, Power BI).
Analytical communicator with the ability to turn data into actionable insights.
Experience working for an Amazon Agency, retailer, or amazon seller would be preferred

What We Offer:

Competitive Salary – Negotiable, depending on experience
Hybrid working – flexible hours
Training budget and access to leading marketplace ad and analytics platforms.