E-Commerce Amazon Advertising Specialist

E-Commerce Amazon Advertising Specialist

• Location: Liverpool - Hybrid
• Salary up to £40k, negotiable - depending on experience

This is a great opportunity for an experienced E-Commerce Amazon Advertising Specialist to own and scale the Amazon advertising program end-to-end. Working for a successful retail brand, this role will involve planning, building, and optimising various Amazon ad formats to drive profitable revenue and improve key metrics such as traffic, conversion, TACOS/ROAS, and BSR. You will leverage testing and automation to deliver measurable improvements across product listings.

Reporting into Head of Digital.

Day-to-Day Responsibilities:

Strategy & Planning

• Build ASIN/category media plans with clear TACoS/ROAS and contribution margin targets.
• Forecast demand with Supply Chain to prevent out-of-stock situations during scaling and promotions.
• Collaborate with Marketplace/Content teams on listing SEO, images, A+, and Stores to enhance CVR.

Campaign Management (Amazon Primary)

• Create and manage SP/SB/SD structures including match types, portfolios, and placement adjustments.
• Implement dayparting, budget pacing, and placement multipliers using platforms like Kapoq, Perpetua, Pacvue, and Teikametrics.
• Harvest search terms and ASINs; maintain negative lists.
• Coordinate promotional activities such as vouchers, coupons, and Store updates with media bursts.

Optimisation & Experimentation

• Continuously optimise bids and budgets; refine queries, placements, and audiences.
• Conduct A/B testing for creative assets, headlines, and Store pages.
• Focus on improving rank on priority queries while maintaining efficiency.

Measurement & Reporting

• Develop weekly dashboards to track Sessions, Unit Session %, CVR, BSR, Share of Voice, ROAS/TACOS, and Profit per SKU.
• Link ad performance directly to P&L components like COGS, fees, and returns.
• Present actionable insights and recommendations to stakeholders.

Compliance & Cross-Functional

• Ensure adherence to Amazon advertising and content policies.
• Work closely with Customer Service and Operations to address issues impacting CVR.

Required Experience & Skills:

• 2-4 years’ experience with Amazon Ads is essential (SP/SB/SD; DSP is a plus).
• Demonstrated ability to deliver revenue growth at target TACOS/ROAS and improve BSR.
• Proficiency in campaign management tools and rank/SEO tools such as Kapoq, Perpetua, Pacvue, Teikametrics, DataHawk, and Helium 10.
• Strong skills in Excel/Sheets (pivots/lookups) and familiarity with BI tools (Looker, Power BI).
• Analytical communicator with the ability to turn data into actionable insights.
• Experience working for an Amazon Agency, retailer, or amazon seller – desirable

What We Offer:

• Competitive Salary.
• Hybrid working model, 28 days holiday, pension scheme.
• Training budget and access to leading marketplace ad and analytics platforms.