E Commerce Manager

Job Title: E-Commerce Manager

Location: Rearsby, Leicester

Position Type: Permanent, 37.5 hours

Hybrid: 2 days working from home and 3 days working from the office

The candidate will be in the office full time until training has completed.

About QDOS

Qdos is a division of Tokio Marine HCC, focussing on the sale of Insurance products and Consultancy services to the self-employed. Qdos are business insurance and employment status specialists dedicated to the self-employed. We provide business insurance and compliance advice to UK limited companies and sole traders as well as the recruitment agencies and businesses that engage them. We’re always looking for the best ways to get our customers the information they need, when they need it. Based in our purpose-built office in rural Leicestershire with countryside views, you will be part of a growing, sociable team with plenty of events and celebrations (we are rarely short of a few snacks in the office!). We are currently operating a flexible working policy which enables you to work from home two days a week and we have the opportunity to get involved in local environmental projects, volunteering days, and other optional activities.

Job Purpose

The E-Commerce Manager is responsible for defining and executing the digital conversion strategies to improve the online customer experience, increase conversion and retention rates, and drive revenue growth through digital channels.

The E-Commerce manager will work collaboratively across the business but principally with the Marketing Manager and Sales & Customer Services Manager to ensure consistency of approach, alignment with overarching business goals and strategy, whilst upholding business values.

Key Responsibilities

• Own the e-commerce sales funnel, ensuring a high-converting and seamless online experience.
• Develop and implement conversion rate optimisation (CRO) strategies, utilising A/B testing, heatmaps, and analytics-driven enhancements.
• Track and analyse digital KPIs, including traffic, conversion rates, customer acquisition costs (CAC), and sales performance.
• Work closely with developers and designers to optimise website experience, drive UX/UI enhancements, and improve e-commerce platform effectiveness.
• Ensure the website is mobile-optimised and fully responsive to enhance customer engagement in line with industry best practice.
• Oversee website testing and development, ensuring a high standard of performance and functionality.
• Partner with the Marketing Manager to ensure website content aligns with branding, messaging, and SEO strategies.
• Partner with the Sales & Customer Services Manager to new customer acquisition and retention strategies are aligned across channels

Performance Objectives

• Increase online sales performance through digital sales funnels, improving conversion rates
• Ensure a seamless and engaging online journey that aligns with business goals, improves customer loyalty, retention, and overall lifetime value.
• Identify and refine operational processes to improve efficiency, reduce friction, and enhance service quality in the digital experience
• Utilise performance data, customer insights, and market trends to drive decision-making
• Execute tactics that support the company's overarching strategy, and are aligned with business values and goals

Skills and Experience Specification:

Essential

• Degree in Marketing, E-Commerce, Business, or a related field.
• Experience working with B2C or D2C brands.
• Experience in managing an e-commerce website or platform
• Extensive knowledge of analytical tools across website UX/UI, customer experience and CRO
• Experience with CRM and marketing automation tools
• Excellent written and verbal communication skills
• Experience in managing a multi-faceted team
• Strong project management skills

Desirable

• Experience operating within the contractor/freelancer support sectors
• Knowledge of tax legislations affecting self-employed workers, i.e. IR35
• Knowledge of commercial insurance products or the insurance market in general
• Experience in using Sitecore CMS
• Experience in using Salesforce and Salesforce Marketing Cloud suite
• Experience with paid advertising platforms (Google Ads, Meta Ads, etc.)

What We Offer

The Tokio Marine HCC Group of Companies offers a competitive salary and employee benefit package. We are a successful, dynamic organization experiencing rapid growth and are seeking energetic and confident individuals to join our team of professionals.

The Tokio Marine HCC Group of companies is an equal opportunity employer. Please visit www.tmhcc.com for more information about our companies.