Earned Strategist

The Team

We are a growing team of strategists, working with some of the world’s biggest brands and most exciting start-ups to build strategies that sit at the intersection of insight, culture, and purpose.

Whilst we won’t sit across every brief in the business, our team works across the entire Freuds Group – we develop creative communications campaigns for the likes of KFC, Danone and Samsung, devise social impact strategies for businesses such as McCain, EY and The Premier League, and work to grow the reputations of companies from Mars to Sony to Dior.

Much like our briefs, our team experience is diverse, with talent from a mix of PR, advertising, insight, purpose consultancy, and start-ups. Together, we use this combined experience to learn from one another, play to our passions, and stretch our thinking.

The Role

We’re looking for an earned-first consumer strategist who has substantial experience of developing brand and communication strategies built from insight. Our ideal candidate will have experience of developing strategies for global brands within a PR environment and will have already gained some exposure to face to face client servicing.

As a consumer strategist, your role will be to service day-to-day briefs across our consumer division, with a particular focus on Danone. As one of our biggest consumer accounts, work on Danone is varied and exciting, spanning a portfolio of recognisable brands that includes Evian, Volvic, Activia, Alpro, Cow & Gate and YoPro. As the account strategist you will be responsible for developing the cultural reputations of these brands at both a global and local level.

The ideal candidate will be a right hand to both the Business Director and the Senior Creatives, with an ability to connect creativity to reality through measurable strategies that cut through culture. Through your extensive experience working across the full spectrum of campaign development and with multi-national clients, you will bring clarity to the tasks and briefs we receive and will inspire and influence both clients and colleagues to make the work smarter, more effective, and more famous.

Key Responsibilities and Attributes

• Ability to inform and influence integrated comms strategies, and knowledge and confidence to articulate the power of earned in an interagency collaborative working group.
• Have a track record of providing clients with evidence-based strategies.
• Own a deep understanding of new media earned media strategies to maximize reach and engagement of campaigns across social, content creators and publications.
• Be highly experienced in insight generation and able to quickly find the hook into a strategic idea or territory – in your own work and others.
• Be well-versed in reviewing creative work and providing constructive feedback to improve and inspire its development.
• Excellent presentation skills, deck writing capabilities and ability to collaborate with the necessary specialists to build a holistic response.
• Ability to develop and maintain strong senior client relationships through your insights and influence.
• Have a good understanding of the commercial business context and how our work intersects with key metrics, e.g. sales, reputation, innovation, stakeholder engagement.
• Be an empowering leader and mentor for junior strategists and creatives, including line managing others within the strategy team.
• Problem solver, calm in a crisis, solutions focused to ensure campaigns are delivered in the right conditions against the right objectives.
• Should be comfortable running meetings and playing an active role alongside our partners across the integrated marketing mix Freuds offers.
• Have a good understanding of both marketing and communications theory, and the role communications plays in our clients’ broader marketing mix.
• Embrace our cornerstones of Love & Work, which require a passion for what we do and an ability to persevere. In addition, you will take an active role in our belonging values – collaborating to achieve common goals, connecting with one another in an authentic way, sharing our perspectives and embracing others, and actively supporting each other and our experiences.

The Company

Love & Work are our cornerstones. We believe they should be entwined with one another. To achieve this blend, we not only choose to work with clients who want to do things differently, but we build teams that are passionate about working on initiatives that they truly believe in.

Our employees are given the opportunity to develop industry firsts whether that be in the form of a documentary, an activation or the launch of a new concept or partnership. Our alumni have gone on to run their own top 150 agencies and to lead the communications and marketing for well-known global brands. Securing a role with us is a smart and strategic career move.

We look for problem solvers, for creative minds and for individuals who want to change society, influence culture, challenge conformity and push boundaries.

We know that without our employees, we wouldn’t be able to achieve what we do. As our many awards and certifications confirm, we are committed to offering an inclusive environment where individuals from all backgrounds are rewarded on merit, have the opportunity to experience integrated communications in its truest form and work on opportunities that due to our connectivity are unique to Freuds.

Our culture ensures a sense of belonging for all and we thrive off our ability to support and utilise a diverse range of thoughts and perspectives.

Freuds Group is an Equal Opportunity employer committed to a diverse and representative team. Whatever your race, religion, origin, gender, sexual orientation, age, marital status, or disability – we want to hear from you.