Are you a strategic thinker with a passion for performance marketing and lead generation? We are looking for a dynamic individual to lead our marketing efforts for a dedicated market category and drive our paid media ‘always on’ lead generation programme for all Digital Printing &Solutions categories.
In this role, you will craft and execute innovative marketing strategies, plans, and tactics to drive demand, optimise lead generation performance, and achieve our business goals. You will work alongside our agency partners to maximise return on investment across paid media, ensuring that all programmes deliver qualified leads and measurable business outcomes.
You will optimise all marketing and communication channels to deliver impactful programmes, including business launches, ‘always on’ nurture & acquisition campaigns, ABM programmes and retention marketing. By collaborating with both internal and external stakeholders, you will ensure that key performance indicators (KPIs) are met and that we achieve a strong return on investment (ROI) for our marketing spend.
What We Give
With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.
At Canon we have a clear vision to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.
Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.
- Here are some of the benefits we offer at Canon to support our employees’ wellbeing
- Salary £67,708- £75,000 dependent on experience plus a 10% annual bonus
- Hybrid working – 3 days in the office, 2 days from home
- Flexible core hours – start anytime between 0730am-10am, finish after 1600 (7.5 hours per day)
- Minimum 25 days personal holiday with up to 5 days available for purchase
- Generous pension scheme
- Private healthcare and wider medical plan
- Up to 38% discount on Canon products
- Flexible benefits policy
- Free parking, excellent subsidised restaurant, highly subsidised Costa Coffee on site
- Multi-faith room
- Discounted Nuffield Health gym rates
- Partnership with Mental Health First Aid UK and mental health champions network
- Great transport links – Elizabeth Line and Stockley Park low-cost shuttle bus
- Extensive learning & development opportunities
You will be part of an energetic and innovative environment with more than 50 nationalities at our state-of-the-art EMEA HQ in Stockley Park, Uxbridge.
What We Ask
- Provide leadership to all marketing initiatives related to assigned categories.
- Define and execute omni-channel marketing programmes aligned to business unit and target audience.
- Lead the full marketing programme design, activation, and optimisation across all customer buying cycle stages (e.g., contact acquisition, demand creation, customer retention).
- Lead the paid media ‘always on’ lead generation programme for all DP&S categories, working alongside our agency and local marketing teams to maximise ROI and ensure high-quality lead delivery.
- Control category advertising & marketing budgets in campaign planning and execution, solving problems proactively to maximise ROI.
- Stay abreast of industry and category marketing best practices, ensuring proven methods are applied and tested (Do-Learn-Do).
- Coordinate content planning, sales enablement, product groups, and local marketing teams to ensure campaign strategies are fit for purpose.
- Collaborate with internal stakeholders to develop messaging and customer value propositions.
- Leverage external SMEs to provide category insight and strengthen strategic recommendations.
- Use analytics to drive performance marketing across all category areas.
- Define category-specific customer journeys to maximise our customers’ experience of the Canon B2B brand.
- Collaborate with Corporate Communications to optimise delivery and execution.
You will need
- Extensive experience in modern digital customer marketing, including paid media, lead generation and Account Based Marketing (ABM).
- Category relevant market experience.
- Deep knowledge of respective products/solutions.
- Knowledge of sales and sales methodologies.
- Develops and coaches others.
- Excellent communication and presentation skills.
- Customer oriented.
- Innovates by building on skills & experience.
- Inspirational and motivational leadership.
- Builds trust-based relationships.
- Second European language (preferred).
Further Information
This is a maternity cover role for a period of 12 months
Salary £67,708- £75,000 dependent on experience.
Location Stockley Park, Uxbrdge
Hybrid Working 3 days in office and 2 days from home
Canon is an equal opportunity employer. Canon recruits, employs, trains, compensates and promotes regardless of race, religion, national origin, sex, disability, age, veteran status or other protected status as required by law.
