Employer Branding & Recruitment Marketing Specialist

We're on an exciting journey to bring our employer brand to life-and we're looking for a creative, curious, and hands-on Employer Brand & Recruitment Marketing Specialist to join us. This role offers an excellent platform for someone looking to grow their career in employer branding and recruitment marketing, with the opportunity to contribute to global projects, work closely with senior stakeholders, and learn within a supportive, team-oriented environment.

In this role, you'll support the development and activation of Howden's Employee Value Proposition (EVP), working closely with the Early Careers & Employer Brand Lead and in collaboration with Talent Management. You'll also help bring our brand to life through engaging, multi-channel campaigns that attract and inspire early career and experienced talent across our global footprint.

Key Responsibilities:

• EVP Development & Activation:
  • Support the design and development of Howden's global EVP in collaboration with the Early Careers & Employer Brand Lead, working closely with Talent Management and using internal research, insights, and external benchmarking.
  • Translate EVP pillars into clear messaging, toolkits, and assets that resonate across regions and talent segments.
  • Collaborate closely with the TA Excellence team to ensure the EVP is thoughtfully embedded across every stage of the recruitment lifecycle-from sourcing and screening to offer and onboarding.
  • Support the activation of the EVP across internal and external touchpoints including (but not limited to) our careers site, social media, events, and onboarding.

• Recruitment Marketing & Campaigns:
  • Contribute to the planning and execution of data-informed recruitment marketing campaigns.
  • Work cross-functionally with Comms, DE&I, Talent Acquisition, and external agencies to support the delivery of compelling content and storytelling across channels.
  • Play an active role in developing recruitment marketing toolkits and lead efforts to ensure their consistent adoption across the business, enhancing brand visibility and candidate engagement.
  • Monitor and report on campaign performance, supporting continuous improvement through data and insight.
  • Own the measurement of campaign effectiveness and ROI, using data to optimize strategy, justify investment, and inform future planning.

• Stakeholder Engagement & Enablement:
  • Help create resources and guidance to ensure a consistent candidate experience and brand message across touchpoints.
  • Collaborate with senior stakeholders from across the business to support alignment and adoption of brand initiatives.
  • Assist in developing content that reflects our culture, career pathways, and purpose-driven work.
  • Actively monitor and apply industry trends to ensure our recruitment marketing strategies remain innovative, inclusive, and competitive.

What are we looking for?

• Experience in employer branding, recruitment marketing, or brand marketing, particularly within a global, matrixed environment.
• Advanced PowerPoint proficiency and fast turnaround skills; ability to translate complex ideas into clear, compelling slides and are confident building polished decks that inform, influence, and inspire.
• Strong project management skills with the ability to juggle multiple tasks and deliver high-quality work to deadlines.
• Excellent stakeholder engagement skills, with the confidence to work with and support senior leaders.
• Familiarity with platforms such as LinkedIn, Glassdoor, and Workday.
• A collaborative, proactive mindset and comfort working in a fast-paced, evolving environment.
• Ability to stay ahead of industry trends, bringing fresh thinking and innovative approaches to employer brand and recruitment marketing strategies.
• Comfort with data and analytics, using insights to inform decisions, measure impact, and continuously improve campaigns.
• Experience creating or managing recruitment marketing toolkits, with a focus on driving consistent adoption across teams.
• Understanding of AI-powered tools and emerging media platforms (e.g., TikTok, podcasts, employee-generated content) to reach and engage diverse talent pools.
• Strong storytelling and content creation skills, with an eye for authenticity and resonance across different audiences and channels