ESSA Marketing Manager

Marketing Manager

Event Supplier and Services Association (ESSA)

About ESSA

We are the Event Supplier and Services Association (ESSA), a trade body representing the very best suppliers of goods and services to the events industry. We focus on leadership and representation, supplier and service provider welfare, industry safety, sustainability, training, business development, government lobbying, as well as driving excellence and shared best practice.

Our purpose is to represent the event supplier and services community by delivering value to our members to support their continuous improvement and success, creating a sector that gains its strength from unity.

With our members we sit at the centre of the business events community, providing a collective voice both in the UK and overseas.

ESSA is run by its members for the benefit of its members through an elected board of representatives, specialist working groups and a fulltime secretariat.

ESSA is also a constituent part of the Events Industry Alliance (ESSA, AEO, AEV) www.eventsindustryalliance.com

Role Overview

ESSA is seeking a hands-on Marketing Manager to lead, create and deliver engaging, targeted, and measurable marketing, communications, and PR activities to support our next phase of development.

This is a permanent, part time role (29 hours). For the right candidate, this role offers location flexibility with remote, hybrid or office solutions. All candidates must reside in the UK.

This role will cover:

• Digital content marketing
• Sales marketing
• Membership marketing
• Industry promotion and PR

Key Responsibilities

Strategy and Planning

• Continue to develop and implement a marketing, communications, and PR plan aligned with ESSA’s strategic goals.
• Build campaign calendars supporting membership growth, event promotion, and sector influence.

Digital Content Marketing

• Manage and develop content for ESSA’s website (public and member areas), association app, and social media channels (LinkedIn, YouTube, Instagram).
• Create compelling email campaigns to nurture prospective members, engage current members, and re-engage lapsed members.
• Produce engaging content for hard copy materials, industry press, and newsletters.

Membership Marketing

• Drive member recruitment and retention campaigns, demonstrating the value of ESSA membership.
• Support onboarding and promotion of ESSA products and services (e.g., ESSA Accredited, ESSA Bond, Events, Working Groups).
• Tailor messaging for different audience segments: current members, prospective members, lapsed members, event organisers, venues, end users, government, sister associations, and sector media.

Sales Marketing and Lead Generation

• Identify and execute lead generation opportunities to support membership sales and event attendance.
• Collaborate with the ESSA team to convert leads into members through strategic follow-up and nurturing.

Industry Promotion and PR

• Develop and maintain strong relationships with sector media to secure regular coverage, including 3–4 articles/opinion pieces per year.
• Support ESSA’s representation with government and sister associations through clear, authoritative, and engaging communication.
• Coordinate PR campaigns to enhance ESSA’s leadership profile within the sector.

Event Marketing

• Create and deliver marketing campaigns for ESSA’s flagship events (Leadership Summit, Summer Event, Conference Dinner & Awards).

What We’re Looking For

• Proven experience in marketing, communications, and PR – An advantage within the events, membership, or association sectors.
• Hands-on experience managing multi-channel content, including website CMS, email platforms, social media, and printed materials.
• Strong copywriting and content creation skills with an understanding of audience segmentation.
• Knowledge of lead generation, sales marketing, and membership growth strategies.
• Experience with event marketing, including campaign planning, promotion, and onsite support.
• Ability to manage multiple projects and deadlines while maintaining quality and alignment with brand values.
• An understanding of, or interest in, the events sector.
• A collaborative and proactive approach, capable of working autonomously while aligning with ESSA’s goals.

Platforms you will help manage

• Website (public and member areas)
• Email marketing systems
• Social media channels: LinkedIn, YouTube, Instagram
• Association App
• Printed materials and advertising
• Industry press relationships
• Event marketing communications

Why Join ESSA?

You will play a vital role in growing and strengthening the ESSA community, amplifying the voice of our members, and supporting a thriving events industry. You will be part of a dynamic, respected association during an exciting period of sector renewal and evolution.

To apply or request package details.

Please send your CV and a short cover letter outlining your experience and suitability for this role to:

📧 Andrew Harrison

[email protected]

Deadline: 5pm, 5^th September. 

Shortlisted candidates will be invited to interview f2f/online from mid late September.

Please do not apply via LinkedIn. Only applications via email will be viewed.

Thank you for your interest.