Event Content Manager

Join WIG as a Event Content Manager!

Introduction

Do you believe collaboration between public, private and not-for profit sector can drive growth and prosperity for the UK? Are you interested in being part of the conversation with senior leaders across HMG, business, universities and civil society? Are you passionate about supporting leaders of today and tomorrow to understand how to meaningfully work together on society’s biggest issues?

About the opportunity

As an Event Content Manager, you will conduct exciting public policy research, work with the most senior speakers from across government, business, universities and civil society speaker management, and create engaging content.

You would take ownership of a portfolio of 40+ briefings, roundtables, workshops and senior level dinners per year across themes impacting economic growth and prosperity including: infrastructure, skills, net zero, AI and new technology, trade, and regulation.

Your mandate is to deliver high-quality, high-impact events, where you will be required to research key policy and economic trends affecting government, business and society, owning the full production life cycle from policy research and agenda setting to speaker acquisition and management etc. You will also collaborate with the marketing and membership functions to ensure that our policy focus for your events programme aligns with membership needs and shifting priorities.

This role is critical to our membership offer – all our events are highly respected and supported by the organisations membership base and will require a strategic thinker who can ensure that the right policy research is carried out to inform event idea validation. The role will be supported by the Event Operations team who will drive on-the-day logistics.

Responsibilities

Event content development

• Lead the content development and planning of your events programme across our themes, this includes:
• Build compelling agendas
• Craft key event outcomes
• Curate engaging and thoughtful speaker briefings
• Identify and acquire credible, expert speakers
• Identify and draw in relevant audiences
• Conduct research on key policy and economic trends affecting sectors across our membership base including market and policy trend analysis, collecting feedback from our members including stakeholder interviews and surveying to inform your event programme.
• Lead the collaboration across internal teams to recommend and develop effective marketing and communication materials to promote the events programme such as landing pages, eNewsletter segments, and promotional campaigns, taking ownership of all event programme deliverables under your remit.

High-impact delivery

• Take an outcome-based approach to your events programme; looking with a strategic lens to determine what the optimal events format, venue, and host would be to drive high-level dialogue among cross-sector leaders.
• Design, develop and deliver event content that you will be able to use to generate insightful event write-ups and summaries so we can continue to add tangible value to our members and their sector challenges.
• Immerse yourself in the sectors by networking with key industry figureheads and build an in-depth understanding of how our themes can drive collaboration across our members.
• Oversee and liaise with the Event Operations assistant allocated to your event and/or programme to ensure smooth event delivery.

Innovation, continuous improvement and collaboration

• Evaluate and report on content impact and delivery against event outcomes to inform future production cycles and increase audience engagement and satisfaction.
• Contribute proactively to programme strategy, using evidence-based research to expand your events programme and/or enhance your event content strategy.
• Collaborate with Business Development team members to optimise member outreach and engagement, leveraging our CRM database to increase our speaker and host portfolio.
• Demonstrate creativity and innovation when developing and delivering our annual paid events under your remit, exploring and recommending different commercial opportunities such as barter agreements, sponsorships or partnerships with our members
• Work with the Head of Content and Events to build out a framework for content reports and publications as part of WIGs 5-year strategy.

Qualifications

Desirable not mandatory: Educated to degree level or equivalent experience

Competencies

• Mission-driven: Proven aptitude to see the big picture with a member-centric approach to all activities. Passionate about the need/importance of collaborating across sectors.
• Project management: Balanced focus on operational detail without losing sight of the bigger picture. High attention to detail and excellent organisational skills, showcasing a strong ability to multi-task and prioritise.
• Stakeholder Engagement: Excellent relationship-building skills, with confidence engaging senior leaders across diverse audiences and excellent oral and written communication skills.
• Collaboration: A strong team player who works effectively across functions, with an understanding of team dynamics.
• Strategic Thinking: Ability to generate new ideas, innovate, and deliver pragmatic solutions to problems. Managing challenge with a positive and can-do approach and supporting organisational change.
• Leadership: High emotional intelligence, capable of coaching others and influencing internal and external stakeholders. Comfortable stepping into management roles as needed.

Experience

• 4+ years’ experience of conference or content development preferably around policy or key business issues.
• Proven ability of managing the full conference production cycle, including research, agenda setting, speaker acquisition and event management across a variety of themes, including launch and repeat events (ideally from a major conference organiser).
• Experience working directly with senior executives - understanding their motivators, contextualising their expertise and building meaningful relationships on behalf of a brand/organisation.
• Demonstrable strategic portfolio development and/or new event/content idea validation across one or more: International relations, politics, political economy, finance, economics or technology.
• Clear passion for content development, implementing new content strategies to drive audience engagement and interaction and enhance brand awareness and value
• Advanced project management skills including project launch, progress monitoring, feedback and key learnings in one or more environments: charities, membership/training organisations, public sector or third sector.
• Deep interest and/or exposure in policymaking, U.K. economic development and government relations.