Event Director

ABOUT HYVE

We believe that when people come together, powerful things happen. Hyve Group plc connects global industry communities through unmissable events, online networking platforms, & hyper-productive meeting programs. Our decades of experience put us at the heart of industries, & we are committed to using our influence to shape innovation & drive progress across our customer communities. Our market-leading portfolio of global brands includes Shoptalk, Fintech Meetup, Retail Meetup, & Bett.

GSV Summit is a recent addition to the Hyve, joining Bett, to create an edtech portfolio of exceptional events with history, authority and purpose in the education and learning sector

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#LifeAtHyv

e At Hyve, we are driven by our values: brilliant work, fresh thinking, rich connections, & collective buzz. In practice, this means we value quality, work with passion, celebrate uniqueness, & are our best when we work together. We value a diverse team & are committed to employing individuals from all backgrounds & creating a culture based around belonging. Our hybrid working model ensures we respect our peoples’ work/life balanc

e.
Human connections are our specialty, & we offer a jam-packed calendar of social events, inclusion workshops, & professional development opportunities to make sure #LifeAtHyve is always fulfilling & exciti

ng.
JOB PURP

OSE Founded in 2011, GSV Summit LLC is the pre-eminent platform for connecting ideas, communities, and capital to unlock opportunity at scale. Its mission is to ensure that ALL people have equal access to the future, with the belief that scalable innovations in "PreK to Gray" learning and skills are crucial in achieving this g

oal.Delivering a event creating a unique experience whilst fulfilling its mission is critical to the success and continued elevation of the br

and.KEY RESPONSIBILIT

IES:Sales Le

• aderAct as the sales leader for the event’s dedicated sales team and work closely with the strategic partnerships/key accounts team to achieve the event revenue target. This includes: developing individual sales and performance targets for each sales team member and measuring their performance against those targets; recruiting, coaching, and developing each sales team member; working collaboratively with the Sales Performance Team to drive high performance using analytics; managing the sales team on a day-to-day basis, resolving internal conflicts, motivating team members, celebrating successes, and sharing show updates. This is the most important responsibility of the Event Direc
• tor.Support sales team members with sales activities, where appropriate. This could include developing sales strategies for key clients, helping sales team members to prepare for client meetings, attending meetings with key or bellwether accounts. Although the Event Director should support sales team members in these activities, the Event Director should not lead these activities or actively sell to any cli
• ent.Develop the key sales messages for sales staff to use when securing retained or new business, based on the event’s value proposition and strat
• egy.Be accountable for the event’s overall performance targets, including the P+L, and adherence to health and safety processes and policies. Report this performance on a regular basis to senior management within both the region and
• HQ.Develop the event's sales plan, including: rebooking, sponsorship and all other revenue streams, on-site activities at competitor exhibitions, scheduling meetings with bellwethers, identifying and targeting under-represented market sectors, etc. The overall sales targets in the sales plan should align to the event’s bud

g

et. Event Le

• aderGrow and optimise the event’s value proposition and strategy, identifying opportunities to innovate within the event and ensuring that the event is fresh, relevant, and seen within the industry as a "must-attend-event" year after y
• ear.Expand the brand and revenue lines by creating a strategy which sells the brand beyond just the event including but not limited to monetisation of digital channels, content-based offer
• ingsDevelop the event’s requirements, based on the event’s value proposition and strategy. These requirements will then be delivered by the best practice functions (i.e Marketing, Client Engagement, Sales, Content, Community and Event Operations) based in the region, in line with best practice (as defined by
• HQ).Although Event Operations delivers all health and safety requirements and manages the floorplan, the Event Director is ultimately accountable for ensuring all local and Hyve health and safety requirements are met and that the final floorplan is commercially via

ble.
Internal and external stakeholder ma

• nagerBuild and maintain key relationships vital for the success of the event. These relationships are likely to include (but not limited to) government departments, education institutions, trade associations, media, and bellwether acco
• unts.Consolidate required budgets to deliver the event. The event delivery plan shows the key delivery milestones for the event, including specific milestones for each best practice function. The budget shows expected revenues and how much money is allocated to each best practice function to deliver their milest
• ones.Project manage the delivery of the event plan, including all best practice teams’ deliverables. This means that, although the Event Director does not directly manage the best practice teams, the Event Director is accountable for ensuring they deliver on time and to budget (or taking corrective action when they do

n

ot). Industry e

• xpertUnderstand (and monitor changes in) the industry, its value chain, the needs of its participants, and the needs of Hyve Group’s exhibitors, sponsors and visitors. Ensure that this understanding feeds into the event’s value proposition, strategy, plan, and the resulting sales strategy, plan, key messages, and tac

t

ics. EXPERIENCE REQ

UIREDSales, project and team leade

• rshipProven experience successfully leading sales and operations teams in B2B organisa
• tionsCan develop a culture of high performance within sales teams, with proven track record of product g
• rowthDeep experience of managing world-class, mission driven events that can combine purpose and be profitable through excellence in all asp
• ects.A vision for using indoor/outdoor space to create unique experie
• nces.Experience of managing budgets of
• £10m+Proven track record of growing revenues and ma
• rginsAccuracy in forecasting and business pla
• nningExperience of managing and inspiring people, directly and indirectly and rem
• otelyExperience leading and guiding teams through changes to their ways of wo
• rkingDemonstrable success in developing and implementing innovative, relevant and revenue-growing product strategies, including digital inve

ntory Industry knowledge and stakeholder relation

• shipsExperience leading a team with a matrix management structure and overseeing the deliverables and budgets of other
• teamsThe gravitas to develop and maintain relationships with senior governmental or industry association stakeho
• ldersProven track record of embedding into relevant industry through relationship-building, collaboration with relevant stakeholders and product improvements and innov
• ationExperience in the Education and/or Technology indus

tries
KEY COMPETENCIES RE

• QUIREDOutstanding self-awareness, high levels of empathy and strong influencing
• skillsBe passionate about Education and the Learning
• sectorFirst rate communicator – confident, intellectual and good listening
• skillsStrong desire to succeed and a positive ‘can-do att
• itude’Resourceful, good at problem solving and able to cope under pr
• essureStrong commercial outlook and growth m
• indsetUnderstands strategic priorities and can translate them into tangible a
• ctionsLeads by example and role-models desired beh
• aviourSales and results
• drivenHighly nu
• merateAbility to assimilate knowledge r
• apidlyGood at building effective working relationships and networks at all levels and able to deal with senior stakeholders (external and internal), building trust and r
• apportUp-to-date with trends and current issues within your business sector and the event industry as a
• wholeExcellent interpersonal skills with the ability to effectively and diplomatically balance conflicting needs and prio
• ritiesExcellent organisation and planning skills with strong background in project mana
• gementExcellent attention to detail and ability to multi-task, especially when working fast and to tight tim
• elinesAbility to work in a high performing, fast paced matrix envir
• onmentFlexible and adaptable to the needs of the client and the bu
• sinessInnovation mindset with desire for continuous impro
• vementSkilled use of Microsoft Excel, PowerPoint, Teams, Dynamics, P