Field Sales Executive (Chinese Speaking)

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Field Sales Executive – Chinese Speaking

We are seeking a Chinese-speaking Field Sales Executive with 2–3 years of sales experience in the FMCG industry and a full UK driving license.

The role is responsible for identifying and expanding the customer base, including stockists and end users, and for increasing product sales and market penetration across retail, wholesale, and restaurant channels.

What you’ll be doing?

• Work closely with the Assistant Business Development Manager to develop and implement programs that will build sales and distribution.
• Identify those key strategic accounts and opportunities that will ensure effective coverage of the region, and tracking performance according to set objectives.
• Support Trade Partners in developing in-market sales in the supply chain.
• Ensure healthy inventory level at Trade Partners warehouse for product availability and smooth supply across all relevant channels.
• Be a primary point of contact with trade partners’ sales teams, key wholesalers and retailers, in relation to in-market enquiries and follow up.
• Collate and track information on distribution, prices and competitors’ activities to support business planning.
• Manage and conduct product demonstrations and presentations to pitch for key accounts.
• Organize and conduct in-store demonstration and sampling activities, which may involve weekend working.
• Assist the BDM with sales planning and tracking A&P and other channel expenditure in-line with relevant budgetary controls.
• Manage new products introduction and launch to the trade in support of Trade Partners to maximize distribution.
• Represent LKK in Chinese trade events and maintain a good relationship with different trade contacts and associations.
• Build good relationships with Trade Partners and their sales teams, ensuring timely flow of information to support sales and development opportunities.
• Update and manage trade customer records and contacts.
• Ensure effective trade coverage and regular field-based contact managing an economical yet comprehensive journey plan.
• Support the company in ensuring a good representation and reputation of the Lee Kum Kee brand in the trade to protect its brand image and equity.
• Periodically update on the latest trends and findings in the market.
• Business trip as and when the job requires.

Who are we looking for?

The ideal candidate will bring 2–3 years of sales experience in the FMCG industry and a full UK driving license.

• Permission to work in the UK.
• Able to speak fluent Chinese, either Cantonese or Mandarin.And proficiency in English.
• Must have a full UK Driving licence as the job will involve driving.
• Good Microsoft Office skills in order to present business plans and analysis sales data and trend independently.
• Must be prepared to work flexible hours, even at weekends, with frequent travel.
• Highly motivated and self-driven with excellent interpersonal and communication skills.
• Must be a team player and assist colleagues in other departments when required
• Must be independent and a good organiser with excellent self-discipline
• Excellent negotiator when it comes to communicating with customers at all levels
• Chinese food lover/keen cook and have good knowledge of the working kitchen in order to communicate effectively with customers
• Good team player and appreciate Lee Kum Kee corporate culture and value.

This is a great opportunity for you to consider…

We offer attractive remuneration package with fringe benefits to the right candidates, such as

• Impact: Shape Lee Kum Kee’s consumer journey across Europe.
• Growth: Career development in a 135-year-old global heritage brand.
• Benefits: Competitive salary, private healthcare, life insurance, and company pension.
• Flexibility: Hybrid working arrangement
• Time Off: 25 days of annual leave, plus 1 company holiday (Lunar New Year) and UK bank holidays.
• Culture: Regular company events and team activities.

Company Overview

Founded in 1888, Lee Kum Kee, a Hong Kong-based global food company, specializes in creating condiments and sauces that promote Chinese cuisine worldwide. With more than 300 products to choose from, Lee Kum Kee takes the mystery out of cooking authentic and delicious Asian foods in the comfort of your kitchen. Lee Kum Kee is committed to providing authentic and innovative condiments and sauces featuring the highest quality ingredients. Armed with a unique management culture, stringent quality control, superb and innovative products, coupled with the century long brand reputation, Lee Kum Kee has achieved unanimous recognition and won numerous prestigious awards.

For more information, please visit our website at https://uk.lkk.com/