Ready to shape the future of professional haircare? As an Edumercial Business Partner for Redken and Pureology, you’ll combine your passion for education, business development, and creativity to empower salons across the West Midlands. This is your chance to make a real impact, driving growth, building relationships, and delivering innovative solutions in a role where no two days are the same. If you’re ready to inspire and be inspired, keep reading!
A DAY IN THE LIFE
As an Edumercial Business Partner, you’ll be the driving force behind the growth of Redken and Pureology in the West Midlands and surrounding counties. You’ll manage a portfolio of 70+ salons, blending online and offline strategies to deliver exceptional customer experiences and business results.
Here’s What You’ll Be Doing
- Business Development: Spend 50% of your time winning new business, executing brand conquest strategies, and increasing distribution in your territory.
- Salon Support: Build and execute structured contact strategies, conduct business reviews, and deliver in-salon training in partnership with Education teams.
- Digital Integration: Embed blended selling strategies (O+O) and promote tools like L’Oréal Partner Shop, Salon Emotion, and Access.
- Education & Marketing: Deliver face-to-face and digital education sessions, create promotional activities, and support salons with sell-out strategies.
- Forecasting & Analysis: Accurately forecast turnover, identify risks, and analyze data to drive informed decisions.
- Relationship Building: Be an ambassador for L’Oréal, building strong relationships with salon partners and delivering exceptional customer experiences.
Who You Are
You’ll thrive in this role if you have:
- NVQ Level 3 qualification and experience in teaching, coaching, or assessing hairdressers.
- Extensive knowledge of hair colour and a passion for the professional hair industry.
- Strong commercial acumen and the ability to drive sales in a salon environment.
- Excellent communication, planning, and organizational skills.
- A growth mindset, solutions-oriented approach, and the ability to manage ambiguity.
What We Offer
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!).
- Real responsibility from day one—there’s no sitting on the sidelines at L’Oréal.
- An environment where people of every ethnicity, social background, age, religion, gender, and sexual orientation, as well as people with disabilities, are accepted, can speak up, will thrive, and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference.
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
In the Professional Products Division, our mission is to be the partner of choice for the professional hair industry. Inspiring stylists and creating desirability amongst consumers with meaningful brands. We’re the founding Division for the L’Oréal group, with a rich history over 110 years. The 8-brand portfolio includes the likes of L’Oréal Professionnel, Kérastase, Redken and Matrix and the division is universally known for exclusively supplying salons and other professional customers with the most advanced technologies in hair and beauty products.
Being part of the L’Oréal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin.’ As the world leader in dermocosmetics, our iconic brands La Roche- Posay, Vichy, CeraVe, SkinCeuticals, are recommended by dermatologists and health-care professionals worldwide. The division has maintained a double-digit growth worldwide for the last 5 years.
Our Corporate Division supports the 4000+ strong workforce in the UK & Ireland. It’s a fast-paced and dynamic environment when you’ll have visibility over our 4 Divisions and play an integral role in moving our business forward. Our founder Eugène Schueller once said that “a company is not walls and machines, it’s people, people, people”. Joining our corporate teams means joining the world leader in beauty, at the cutting edge of innovation. But above all, it means becoming part of a team of talented and inspiring people.
How We Recruit
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.
