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Flagship Boutique Manager – Maternity Cover
LOCATION: SELFRIDGES LONDON
REPORTS TO: LONDON AREA MANAGER
Created in 1916 by the baron Carlo Magnani from Parma as his own personal Colonia, Acqua di Parma today is a symbol of Italian sophistication, discreet luxury, and craftsmanship. Since 1916, all products have always been proudly made in Italy. Acqua di Parma is committed to celebrating, preserving, and perpetuating Italy’s unique historical heritage and rich artisanal tradition for generations to come. Acqua di Parma shares with the world lifestyle gifts of Italian sun, soul, and style reflecting nature, perpetuating craftsmanship and celebrating Italian style.
MISSION:
The Flagship Boutique Manager for Acqua di Parma is passionate about exceptional fragrances and lifestyle products with a respect for creativity, and a focus on luxury and craftsmanship. In the role, you will drive your business across multi-sites through achievement of sales targets, productivity, and brand ranking. By leading and coaching your team, you will ensure that all clients receive a personalised, luxury service. Through your passion for the brand, you will demonstrate an attitude that benefits Acqua di Parma always.
Job Responsibilities
MAIN RESPONSIBILITIES:
SALES
- To manage multi-sites and teams across Selfridges W1 as an ambassador of Retail Excellence, driving the business forward in rankings and visibility
- To set and achieve targets for all team members in line with company expectations
- To pro-actively sell Acqua di Parma lifestyle products and provide a luxury standard of service to customers
- To lead and coach your team to ensure all team members, including yourself are aware of and achieve or exceed sales targets
- To pro-actively link sell across product categories, to increase average transaction value (A£S) and average transaction units (AUS) and productivity
SERVICE
- To educate and train team members on Acqua di Parma history, services and products
- To be knowledgeable on all Acqua di Parma products and be able to propose a personalised lifestyle routine to clients and confidently and appropriately overcome any objections
- To be both an expert and ambassador of the Acqua di Parma Luxury SOUL ceremony, day to day and in global mystery shopping campaigns
- To be an ambassador or CRM and the luxury client service by achieving relevant KPIs
MANAGEMENT
- To proactively manage all team members, identifying coaching and development opportunities and support with training and guidance
- Retain and recruit team members and develop them in line with the Acqua di Parma expectations
- To manage stock levels, working in partnership with the Area Manager to ensure that there are sufficient levels of basic and new stock, along with all NSV
- To proactively grow your business through events, appointments, return bookings, CRM, sites, and visibility. Always maximising all opportunities
- To ensure all operational and administrative tasks are complete and to the best of your ability
GENERAL
- Work closely with all functions within Head Office, with Retail Excellence in all areas at front of mind
- To act as an expert to other Account Managers, and help support Area Managers to develop talent within area succession plans
- To participate in merchandise management and ensure all is in line with corporate guidelines
- To adhere to all company procedures and policies, as outlined in the employee handbook
- To nurture and build relationships with store management and adhere to all store policies and procedures
- To carry out any additional duties as directed by the management team
Profile
PERSON SPECIFICATION
Key Competencies/Technical Skills
- Excellent numerical, written, and verbal communication skills
- Exceptional organisation, with a high affinity to luxury and understanding of retail environment
- Minimum 3 years management experience
- Proficiency in digital learning tools (Apps, Zoom, Teams, etc.)
Profile
- Enthusiastic individual, dedicated, approachable and strong team player.
- Strong observation and communication as well as interpersonal skills, being solution focused.
- Immaculately groomed and presented, you will embody the elegance that customers have come to identify with Acqua Di Parma
- Be relatable, confident, and influential at all levels.
- A genuine interest in the Acqua di Parma brand and passion for exceptional fragrances.
- Tenacious; willing to go the extra mile to ensure the customer leaves having received the very best in luxury service.
- Self-confident, you will be able to approach and engage with customers at ease, using your excellent client service skills. Through excellent communication skills, be able to identify key lifestyle items that would suit the customers’ needs.
