Flagship Boutique Manager – Maternity Cover - Selfridges London

Company

Acqua di Parma

Location

London Area, United Kingdom

Posted At

8/7/2025

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Description

Flagship Boutique Manager – Maternity Cover

LOCATION: SELFRIDGES LONDON

REPORTS TO: LONDON AREA MANAGER

Created in 1916 by the baron Carlo Magnani from Parma as his own personal Colonia, Acqua di Parma today is a symbol of Italian sophistication, discreet luxury, and craftsmanship. Since 1916, all products have always been proudly made in Italy. Acqua di Parma is committed to celebrating, preserving, and perpetuating Italy’s unique historical heritage and rich artisanal tradition for generations to come. Acqua di Parma shares with the world lifestyle gifts of Italian sun, soul, and style reflecting nature, perpetuating craftsmanship and celebrating Italian style.

MISSION:

The Flagship Boutique Manager for Acqua di Parma is passionate about exceptional fragrances and lifestyle products with a respect for creativity, and a focus on luxury and craftsmanship. In the role, you will drive your business across multi-sites through achievement of sales targets, productivity, and brand ranking. By leading and coaching your team, you will ensure that all clients receive a personalised, luxury service. Through your passion for the brand, you will demonstrate an attitude that benefits Acqua di Parma always.

Job Responsibilities

MAIN RESPONSIBILITIES:

SALES

To manage multi-sites and teams across Selfridges W1 as an ambassador of Retail Excellence, driving the business forward in rankings and visibility
To set and achieve targets for all team members in line with company expectations
To pro-actively sell Acqua di Parma lifestyle products and provide a luxury standard of service to customers
To lead and coach your team to ensure all team members, including yourself are aware of and achieve or exceed sales targets
To pro-actively link sell across product categories, to increase average transaction value (A£S) and average transaction units (AUS) and productivity

SERVICE

To educate and train team members on Acqua di Parma history, services and products
To be knowledgeable on all Acqua di Parma products and be able to propose a personalised lifestyle routine to clients and confidently and appropriately overcome any objections
To be both an expert and ambassador of the Acqua di Parma Luxury SOUL ceremony, day to day and in global mystery shopping campaigns
To be an ambassador or CRM and the luxury client service by achieving relevant KPIs

MANAGEMENT

To proactively manage all team members, identifying coaching and development opportunities and support with training and guidance
Retain and recruit team members and develop them in line with the Acqua di Parma expectations
To manage stock levels, working in partnership with the Area Manager to ensure that there are sufficient levels of basic and new stock, along with all NSV
To proactively grow your business through events, appointments, return bookings, CRM, sites, and visibility. Always maximising all opportunities
To ensure all operational and administrative tasks are complete and to the best of your ability

GENERAL

Work closely with all functions within Head Office, with Retail Excellence in all areas at front of mind
To act as an expert to other Account Managers, and help support Area Managers to develop talent within area succession plans
To participate in merchandise management and ensure all is in line with corporate guidelines
To adhere to all company procedures and policies, as outlined in the employee handbook
To nurture and build relationships with store management and adhere to all store policies and procedures
To carry out any additional duties as directed by the management team

Profile

PERSON SPECIFICATION

Key Competencies/Technical Skills

Excellent numerical, written, and verbal communication skills
Exceptional organisation, with a high affinity to luxury and understanding of retail environment
Minimum 3 years management experience
Proficiency in digital learning tools (Apps, Zoom, Teams, etc.)

Profile

Enthusiastic individual, dedicated, approachable and strong team player.
Strong observation and communication as well as interpersonal skills, being solution focused.
Immaculately groomed and presented, you will embody the elegance that customers have come to identify with Acqua Di Parma
Be relatable, confident, and influential at all levels.
A genuine interest in the Acqua di Parma brand and passion for exceptional fragrances.
Tenacious; willing to go the extra mile to ensure the customer leaves having received the very best in luxury service.
Self-confident, you will be able to approach and engage with customers at ease, using your excellent client service skills. Through excellent communication skills, be able to identify key lifestyle items that would suit the customers’ needs.