Global Brand PR Manager

Well known consumer brand has created a new role within its global corporate communications team to work across two different product brands to support their growth plans.Focus will be to embed and develop a centralised model and better support its regional teams working closely with marketing counterparts and agency partners.

Specifically need consumer brand PR specialist to:

• Activate PR programmes on a global scale – particular interest in US, Middle East and Asia experience
• Develop a digital first PR strategy with full content calendar of activities
• Lead influencer campaigns and create and manage advocate programme
• Ensure demonstrating value and sharing best practice across regions
• Work with wider comms and marketing colleagues to ensure integrated plan and calendar of activities
• Develop strong media relationships and quickly respond to any reputational issues
• Ensure analytics built into to programmes and report back on data to business and continuously improve

Successful candidates must have experience of working for big name consumer brands – luxury, retail or FMCG on a global scale with a particular need for experience in US, Middle East and Asia brand PR campaigns.

Use to working in a matrix environment – collaborate with wider team to develop global brand strategy and plans and also happy to work across more tactical requirements where needed.

Ideally have worked with a brand going through transition to a centralised model.

Hybrid working is three days on site West London.

********************************

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.

VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMA GROUP is committed to equal opportunities and is an Inclusive+ Recruiter.