Global Marketing & Business Development Manager

Office: London (50% Hybrid pattern required as a min)

We are a leading international law and professional services firm providing legal, corporate and fiduciary services to global corporations, financial institutions, capital market participants and investment fund managers. With a global presence spanning the Americas, Europe, the Middle East and Asia, we advise on the laws of Bermuda, the British Virgin Islands, the Cayman Islands, Guernsey, Ireland and Jersey.

We treat everyone as the intelligent professional they are. Our approach is to trust and empower our people to deliver consistently, and enable them to succeed. Diversity is our secret weapon – it’s the sheer breadth of Walkers people that makes us who we are – gathered from across the globe and fluent in languages, jurisdictions and cultures that help us to mirror our clients and keep our own thinking in tune with the world in which we operate.

Overview Of Role

Based in our London office, we are seeking a dynamic and strategic marketing and business development manager to support our global insolvency and dispute resolution practice globally. This role is pivotal in driving the global growth strategy of one of the firm’s most high-profile practices and provides opportunities for professional growth and international exposure.

The ideal candidate will bring deep experience in legal marketing and business development, with a strong understanding of the nuances of contentious legal services in an international context. This is a great opportunity to join a globally respected law firm with a collaborative and inclusive culture and work alongside leading practitioners in a high-impact, strategic role. This is a particularly varied and interesting role working within a fast growing and dynamic global Marketing, BD and Communications team.

Duties, Responsibilities & Person Specification

Strategic planning and execution:

• Develop and implement global marketing and profile-raising strategies aligned with the practice’s business plan and goals, in addition to guiding and managing the MBD budgeting process globally.
• Collaborate with partners and senior stakeholders to shape and execute client targeting and cross-selling initiatives.
• Identify, evaluate and manage participation and sponsorship of conferences and events to build relationships with clients and targets.

Client development:

• Lead client relationship management initiatives with referral firms and intermediaries.
• Support partners in preparing for client meetings.
• Monitor market trends and client developments to identify new business opportunities.
• Identify and coordinate opportunities for cross-selling across the firm.

Profile raising:

• Lead the strategy for legal directories (submissions, profiles) etc for the group.
• Drive the creation of marketing materials to profile the team's capabilities including web content.
• Lead a programme of thought leadership to profile the firm's expertise including thought leadership, case summaries and articles, webinars, and events.
• Coordinate global campaigns that showcase the firm’s expertise in insolvency, restructuring, and dispute resolution.

Internal Collaboration:

• Work closely with regional marketing teams, PR, communications, and knowledge management to ensure alignment and leverage global resources.
• Contribute to internal business development best practice.

Education, Skills & Experience

• Solid experience in a marketing or business development role within a global law firm, with a focus on contentious practices (e.g., litigation, arbitration, investigations, insolvency).
• Proven track record of working in an international role, ideally supporting cross-border teams and initiatives.
• Strong commercial acumen and understanding of the legal market.
• Excellent communication, project management, and stakeholder engagement skills.
• Ability to work independently and manage multiple priorities.
• Degree qualified; additional qualifications in marketing, law, or business are advantageous.
• Proficiency in the Microsoft Office Suite. Ideally has knowledge of CRM systems (e.g. InterAction) and effective CRM strategy, mailing platforms (e.g. Vuture), webinar platforms (e.g. On24) etc.
• Able and willing to work outside normal working hours/days when required and travel occasionally.

Please note that Walkers will not accept any applications received from agencies at this time. Only candidates selected for an interview will be contacted.

Walkers global is an equal opportunity employer. Equality and diversity are key to our global identity and an integral part of our goal to continue being an employer of choice. We are committed to a work environment that supports all individuals irrespective of gender, ethnicity, nationality, race, religion, marital status, age, disability, pregnancy, sexual orientation, gender identity or any other applicable legally protected characteristics. We make every effort to ensure that employment opportunities are open and accessible to all purely on the basis of personal ability.