Global Media Executive

London, England, United Kingdom

7/22/2025

[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

ROLE OPPORTUNITY

We are looking for a proactive and detail-oriented Media Executive to join our media team. This is an exciting opportunity for a motivated individual with a passion for media planning, digital marketing, and campaign execution.

The successful candidate will play a key role in supporting media strategy, coordinating campaigns, and working with internal teams and external partners to deliver results across the Bacardi portfolio of brands.

Key Responsibilities:

Media

• Support media team in development and roll out of capability programming including Media Mixology and Bacardi Way of Media.
• Assist in planning, executing, and monitoring media campaigns across all paid media executions globally.
• Maintain campaign performance reports and dashboards - help analyse data to inform strategy and optimisation in partnership with SIA and media agency.
• Stay updated with media trends, tools, and best practices helping to create a media community within Bacardi.
• Help prepare presentations, campaign recaps, and performance reports for brand teams across each region
• Support in holistic reporting of media budgets and plans, ensuring up to date financial tracking across the fiscal.
  
  

Performance Media

• Source and perform extensive data analysis & relay category & brand insights into the retail media team across major grocers in Tier 1 markets (France, Spain, the UK).
• Work in partnership with brand teams in sourcing, adapting, and translating (where applicable) creative assets for use in retail environments, across both on and off-site environments (e.g. Meta).
• Perform creative analysis on historical campaigns with key retailers and provide recommendations informing the future creative planning process.
• Collaborate with commercial stakeholders & share latest trends & commercial outputs for use within wider retail media planning.
• Support the Senior Media & Strategy Manager in consolidating monthly ROI tracking across retail PPC activities.
• Support the purchase order process for the retail & google teams.
• Analyse ‘efficiency’ & ‘effectiveness’ of our investment on social platforms across WEUR brand activities – e.g. Double-Verify Reviews.
• Support the set-up, execution & reporting for our search campaigns across South-East-Asian retailers.
• Manage purchase order tracking and the financial reconciliation process with our agencies
  
  

Skills

• 2+ years’ experience in media planning and strategy, across CPG/FMCG, ideally across both agency and brand side.
• Strong understanding of digital, performance, and traditional media channels.
• Experience in measurement of performance media
• Develop winning strategies -> Brand Positioning/Brand Strategy
• Driving commercial excellence -> Insight led activation/Omnichannel activation
• Impacting culture through creativity -> Connection & Media planning
• High leadership agility
  
  

PERSONAL QUALITIES

• Passion for innovation and staying ahead of media trends.
• Strong project management skills and ability to juggle multiple priorities.
• Curiosity for consumer behaviour and media consumption trends.
• Passion for both rigor and magic in planning and executing.
  
  

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
  
  

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
  
  

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance
• Calm Meditation App subscription (free)
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies
  
  

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.